5 Web Design Trends You Need To Know About In 2019
It’s an exciting time for web development, and 2019 set to be another huge year. From the increasing importance of mental health to the prophecies of Charlie Brooker, there’s plenty to inform your web design over the next 12 months. Here are some of the best and most exciting web design trends you can expect to see in 2019.
Recommended reading: Best Practices For Mobile Form Design
Make mobile the first thing you think of
Mobile has long since passed desktop as the main way people use the internet. This trend will only increase in 2019, as more and more people get access to smartphones. The result is that your website must be mobile-first. Mobile-first design should be the norm, the default, the way that you think about your website
You can check your website using a tool like Google’s Mobile-Friendly Test. Using the example of Wikipedia, this is what you get when you use the tool:
Credit: Mobile-Friendly Test
Enterprise brands are leading the way in mobile-first design, making it a vital arm of their online commerce strategy. Companies like Rebecca Minkoff use connected stores, while businesses like Blue Host optimize their page layouts for mobile traffic.
However, the most important feature for 2019 is to create mobile-only personalized experiences. This angles your design towards the short attention span of mobile users, extracting vital seconds of interaction in order to turn your website visitors from users to customers.
You can find out more about the principles of mobile UX by watching the great video underneath:
Charlie Brooker heralds the arrival of interactive design
If you’re asking “Charlie who?” The answer is that he’s the creator of Black Mirror, a series that looks at the impact of tech on our lives. The latest installment,Bandersnatch, gives viewers an interactive experience. It’s part of a growing trend towards interactive design, one that your website can’t ignore.
You’re probably already employing elements of interactivity in your web design. For example, allowing your customers to leave comments is one way of letting them interact with your website. Another is to let people choose the color of your products. 2019 will see this go further, as websites become more personalized. This will evolve websites into individual, rather than generic, interactivity.
You can more about the benefits of interactive design by reading this superb article. And if you’ve not seen Bandersnatch, watch the trailer below and prepare to be blown away by the future of interactive design!
Promote mental health with ethical web design
One of the most significant developments in recent years is the rise in ethics within UX. Your customers are more woke than they’ve ever been, particularly where mental health is concerned. This has lead to a raft of studies which look at how digital assets can cause depression and anxiety. To make sure your website is promotes mental health, you’ll need to follow the trend for ethical design.
Two of the core concepts of ethical design are:
- Emotional design:This is where you incorporate technology that triggers a positive emotional connection between you customers and your website. This operates on three levels: visceral, behavioral, and reflective
- Anticipatory design:This principle predicts the most beneficial way for your customer to connect with your website. The idea is that you use tech to understand what your customers want and eliminate pointless UX choices
The video underneath talks about how you can tackle mental health problems in 2019
Bring your images into 2019 by making them 3D
OK, so I said earlier that 2019 is going to be about flat design. I stand by this but I’m also predicting that you’ll need to spice this up. How? By making some of your images stand out with 3D design.
It’s something Facebook is already on top of, using phone camera and slick algorithms to create a 3D map of images. While the tool was launched in 2017, it was given additional functionality in February 2018. For more information, check out this article.
But that’s not the only way 3D is being worked into web design. Major brands like Volkswagon are using shadow designs increasingly. These give images a warmer and more engaging feel, improving customer engagement and increasing the website’s UX. Because of this, I’m expecting to see a lot more 3D images in 2019.
Web design is an ever evolving beast that throws up unexpected developments. While I’m certain you’re going to see a lot more about these four trends next year, the biggest one may something neither of us have considered. I’m looking forward to finding it what it is!
Patrick Foster / Ecommerce Tips