7 Sales Email Templates You Can Use To Close More Deals


“Should I open it…or not?”

The age old question whenever someone receives an email.

How potential customers answer that question could mean the difference in your paycheck. So, ideally, you’d want the answer to be “open.”

The average person receives close to 150 emails per day and deletes nearly half of them. So if a prospect doesn’t open your email, you’ve lost the deal before it even starts. 

For that reason, your emails must stand out from the crowd with its content and offer if you want to impact your prospects and customers.

The good news is that it’s doable and worthwhile — the average return on investment (ROI) for sales emails is $38 for every dollar you invest.

That’s a massive revenue potential.

With that in mind, we’ve compiled seven sales email templates you can use as inspiration to close more deals.

Let’s dive in!

1. Sales Introduction Email Template

An introduction email is brief and doesn’t give the prospects pressure to buy anything from you. Instead, it tells them you’re there to help if they’re interested.

Here’s a template you can use:

Hi [ first name],

I came across your website and saw that you’re trying to [achieve a specific goal]. Without assuming anything about your business, I believe we could help you achieve your objectives.

I work for [Business Name], and we help companies in [Prospect Company’s] industry with [your value proposition]. Are you available for a 30-minute call to discuss [Prospect Company’s] goals and strategy?

I look forward to talking soon.


[Your Name]

[Your Title]

[Company Name]

2. Referral Sales Email Template

As the saying goes, “It’s not what you know; it’s who you know.” A referral can improve your prospects of getting solid leads and earning new business. 

Here’s an effective referral email template you can use to reach out to prospects:

Hey [First Name], 

I hope you’re doing well. I’m sending you this email after speaking with [Name of referral]. 

[Name of referral] and I have a long history together. We were actually classmates at the university. 

She mentioned that your company has been having problems with [insert issue]. Lucky for you, we specialize in resolving such problems. 

[Describe how you intend to solve their specific issue]. 

Let’s meet later this week to go over the details.


[Your Name]

[Your Title]

[Company Name]

3. Content Promotion Email Template

Content is crucial, especially for B2B companies, where educating prospects is one of the most effective ways to help them understand why your solution is ideal for them.

Here’s a content promotion template you can use to reach out to a prospect:

Hi [First Name],

I’m [Your Name] from [Company Name]. We do content promotion and distribution for businesses in [Prospect Company’s] industry. 

We recently worked with [Business Name] to promote their content and do link-building. 

[Share data-driven results the business got].

I noticed two areas that might be holding [Prospect’s Company] back from performing as well as you could regarding traffic to your website and content.

Could I send you a five-minute video to show you where I’m getting this?

Thank you so much,

[Your Name]

[Your Title]

[Company Name]

4. After Event Email Template

After hosting an event that offered value to prospects, don’t let the conversation end there. Send an after-event email to strengthen your relationship with them and share more value to move the relationship to the next level.

Here’s an example:

Hi [First Name],

I’d like to express my gratitude for attending [Event Name] on [Date]. I hope we made your time worthwhile!  

We’ve sent you the slides and recording of the event in the link below. We’ve also attached additional resources you may find helpful:

[Link to the slides, recording, and other resources].

Please feel free to share them with your friends and colleagues who may be interested.

Did you have any questions or comments? I’d love to meet with you to go over this further. What day and time works best for you?

Thanks again!

[Your Name]

[Your Title]

[Company Name]

5. Free Trial Email Template

Free trials are a superb way for potential customers to test your products before committing.

However, you don’t want them to stay on the free trial stage forever. A free trial sales email will help prospects see your product’s value and turn them into paying customers.

Here’s an example of an effective template:

Hi [First Name],

You’ve been using [your company’s solution] for [number] days, and it appears you already see results! 

[Share relevant data about the prospect’s positive experience thus far].

This is an excellent time to look into our various plans to fully benefit from [Product] due to [Special Promotion].

On average, our clients typically see [data-driven benefit]. Also, if you upgrade your account, you’ll receive:

[Feature] that helps you [benefit].

[Feature] that enables you to [benefit].

[Feature] that lets you [benefit].

If you’re ready, check out our premium plans here: [Link].

Please reach out anytime if you have any questions — We’ll be thrilled to help!


[Your Name]

[Your Title]

[Company Name]

6. Black Friday Sales Email Template

Black Friday is a holiday shopping extravaganza full of heavy traffic and discounts, which is a good time for consumers to get excellent deals and retailers to make big sales.

Here’s a Black Friday email template you can use to promote your deals in advance:

Hi [First Name]

Black Friday is just around the corner.

While it’s a fantastic opportunity to capitalize on the shopping frenzy mindset, you must plan ahead.

Our latest blog, [Blog Title], is jam-packed with actionable tips to freshen up your current marketing strategies. 

Here are a few pointers to help you know what to expect:

  • Start early, end late
  • Try flash sales
  • Offer product bundles

You can read more here: [Link].

Happy reading.

[Your Name]

[Your Title]

[Company Name]

7. Demo Request Email Template

A demo request email helps you build a relationship with prospects while setting clear expectations for the process. 

You can also use this email to show potential customers how your product can help them.

Here’s a template you can use:

Hi [First Name],

I noticed you asked for a demo of [Product]. I work with businesses in your area and want to help you evaluate [Product].

I’d like to know what you’re hoping [Your Company’s Name] can help you with. I would also like to understand your goals and strategy so I can tailor your demo accordingly.

You can book a slot on my calendar here: [Link]

I’m excited to connect with you,

[Your Name]

[Your Title]

[Company Name]

Craft Compelling Sales Emails Today

There you have it. Seven email templates to make your work much easier, help you reach more leads, and close more deals. The shared templates will help you increase your open rates and boost your sales — just remember to customize them to your prospect’s needs.

Do you have more sales email ideas we haven’t covered? Share the post with your answers.


This post was originally posted on Contact Out.

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