Detailed Guide on How to Design an Infographic

visme screenshot infographic

Detailed Guide on How to Design an Infographic

Creating an attractive and functional infographic might seem unachievable for someone who isn’t a designer. However, this is not the case.

To discover how to build your own, follow our beginner-friendly infographic design instructions below. These step-by-step instructions will teach you all you need to know about designing engaging infographics for any audience.

What exactly is an infographic?

At the most basic level, an infographic visualizes data – literally, an information graphic. It is capable of conveying complicated information in an exciting and time-saving manner. If you’re seeking tips on how to make your infographics, keep reading.

The Comprehensive Guide to Infographic Design

Here’s a short rundown of the sections before we get started.

  • Clarify your Goal and Choose an Infographic Style
  • Determine who is Your Target Audience
  • Collect Your Data
  • Ensure That Your Sources are Reliable
  • Choose Your Colors
  • Select the Appropriate Fonts
  • Set the Tone
  • Leave Some Space
  • Maintain a Creative Approach
  • Take Trials and Adjust Changes

1. Clarify Your Goal and Choose an Infographic Style

Whether you’re discussing a difficult-to-understand subject, explaining the procedures in a project plan, or introducing a new strategy, using an infographic to simplify the material can help.

Before you start developing an infographic, you must first understand why you’re doing it in the first place. It’s not only about the aesthetics of using infographics in your content marketing plan; it’s also about the communication you’re generating with your readers.

Perhaps you will be including your infographic in an annual report or a training handbook. If that’s the case, it’ll need to be visually and tonally consistent with the rest of the design. Not to mention that branding elements such as color and typography must be consistent across all sites.

Defining a purpose is an essential aspect of goal-setting. Set some precise aims for how your infographic will communicate facts to your target audience. State things clearly so that your audience can understand them afterward.

2. Determine who is Your Target Audience

Identifying your target audience is the second crucial stage in the planning process. Who is the target audience for your infographic? Gender, socioeconomic standing, interests, and hobbies should all be defined.

Focusing on your present customer’s wants allows your company to design a successful marketing plan while saving time and money. When you know your target market, you can focus your marketing efforts and expenditures on those most likely to buy from you. You’ll be able to generate business leads efficiently and cost-effectively this way.

The profile of your target audience will determine the tone and writing style of your infographic. Is it supposed to be official or informal? What colors are the most appropriate for the tone? Consider your alternatives and rule out the others. If your target demographic is male, bright pink is not a suitable choice.

3. Collect Your Data

You’ll need to gather data before giving any information to your readers. Whether you acquire data from a customer or compile it yourself, you’ll almost certainly have to sift through a lot of information before you’re done.

It would help if you did not rush for this step. Your creativity will not operate as planned if you don’t have accurate facts. Keep what’s essential and toss out the rest.

You want information relevant to the idea you’re working on. You don’t need to include the ins and outs of every dog breed, their food preferences, or how often a breed sheds if you’re designing an infographic promoting dog adoption and how it positively benefits lives. Keep your attention on the material that will help you achieve your objectives.

4. Ensure That Your Sources are Reliable

Perform all of your research as an essay or a school assignment because the infographic won’t be believable if your sources aren’t. Remember that not all online sources are created equal. It’s always a good idea to double-check the veracity of anything you find on the internet.

If you’re designing a newspaper or other comparable publication, you should frame the material objectively and include even things you disagree with.

Check the facts on anything you’re going to use in the design. You don’t have to cite your sources on the structure itself (though it’s always an excellent idea), but you should make sure to give accurate and factual information.

5. Choose Your Colors

Choosing a color palette for your infographic is just as essential as picking the content. Your colors influence the viewers’ perception of your information. Make yourself familiar with color psychology.

People instantly acquire anything that appeals to them visually, and colors are one of the most influential variables in creating visually attractive pieces. Nowadays, an increasing number of businesses recognize the importance of proper color selection. As a result, they are designing and re-creating all types of marketing and advertising materials using a balanced color palette.

Another thing to consider is that your online infographic will very definitely be seen on both mobile devices and PC browsers. Because most of your audience will be viewing your work on their smartphones, you’ll want to make sure that your color selections aren’t distracting or difficult to understand.

Different hues evoke various emotions. Furthermore, whether the colors are pastel or bright makes a difference; for example, the color pink is considered girly, but a bright pink hue is more aggressive, whereas a pastel pink color portrays innocence.

Also, if you’re representing a company, it’s a good idea to use brand colors in your design so that your audience quickly identifies the infographic with your brand.

6. Select the Appropriate Fonts

Fonts are crucial for the readability of your infographic design. Therefore they should not be overlooked. It’s OK to use fancy fonts if they’re not too distracting or difficult to read. Avoid using unusual fonts with letters that are difficult to recognize.

In the headline (which should be large and simple to read), excessive font embellishment is okay, but not in the body of the infographic design. Feel free to mix and match up to three typefaces that work well together, but keep the overall design style in mind.

Your font color selection is also crucial. Make sure the text color stands out against the background without distracting. Neon colors, for example, should be avoided since they make reading difficult.

Font sizes are also significant. It’s only natural that larger typefaces be utilized for titles and subtitles. Remember that most people will scan your infographic design first, which will be the text they read. Make sure it’s to the point but also piques your interest.

7. Set the Tone

The tone of your infographic should reflect the sentiment of the information you’re giving. If you’re working on a serious project, you don’t want to include puns and cheeky one-liners in every line of text—no one will take it seriously.

Maintaining a tone that is appropriate for the information is critical to the success of your infographic. By doing so, you can still be creative!

When there’s a more straightforward method to communicate the content, try to eliminate awkward terminology. You might not be able to keep the reader’s attention for long if your infographic reads as you copied it from an instruction manual. Instead, think about the audience’s point of view and make adjustments for better outcomes.

8. Leave Some Space

Don’t surrender to the temptation of stuffing too much information into your infographic and leaving no room for breathing. Readers aren’t drawn to designs that are difficult to understand, just as bold colors might be a turnoff.

Avoid overcrowding and leave some white space in your design so that the reader can absorb all of the information. Your creativity will appear a lot more professional, organized, and tidy with a little more room.

If you’re unsure how much white space to employ, check current design trends to discover what most artists do with their creations. If virtually everyone is spacing their content by 40 pixels, you should follow your design.

9. Maintain a Creative Approach

Visual information may sometimes be more effective and easily recalled than plain text, especially when providing online audiences with short attention spans.

As you evaluate the visual style of your infographic, keep this in mind. You may exhibit infographic data in several ways (pie charts, flow charts, diagrams, maps, graphs, and numerous more alternatives), and you can use any of them in your final result.

When it comes to a brilliant infographic, think outside the box—creativity is just as vital as statistics. Why not try some creative icons on a clean and bright design instead of a plain photo with a piece of the text put on top?

10. Take Trials and Adjust Changes

Even when you think you’re finished, you’re never finished!

Experiment with different color schemes and layouts to see how your infographic design appears in each one. Just make sure the focus is on the essential facts.

Step back and gaze at your infographic with your eyes partially closed as a great trick for this. The design components that are still visible to you are the ones that your audience will notice first.


You should now be able to construct an infographic in 10 easy steps. Regardless of which infographic maker you use, as long as you follow the fundamental guidelines described above, you should have no issue reaching your target audience in the manner you desire.

There are also numerous free infographic templates to help you out on this journey of designing an eye-catchy infographic.

Above all, keep in mind that no one has ever created the perfect infographic design from scratch. With this infographic design guide, we hope we’ve been of assistance.

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