How to Create an Effective Email Newsletter for Your WordPress Website in 2022


So you have a WordPress website, but do you want to keep your audience coming back for more?

Of course, you do!

An email newsletter might be the solution. Newsletters are a great way to retain your audience and keep them hooked to your content and keep them coming back for more.

The best thing is, you can easily create a newsletter from within your website. There are a ton of WordPress newsletter plugins and tools available that help.

As well as engagement, the return on investment you get out of a newsletter is very high.

In fact, email marketing can give you as much as 3600% return on investment (ROI). That is as high as it gets!

And the best place to start is to have an email newsletter.

However, many beginners find it challenging to create their first email newsletter. Well, rest assured, we are here to help!

Having built an email list of half a million subscribers and publishing regular newsletter updates, we are well placed to guide you step by step through the process of creating your very own newsletter.

We’ll show you how to create an email newsletter that will help you achieve your goals.

We’ll also share some tips to help make sure your newsletter is successful.

If you’re ready to learn more, keep reading!

Table Of Contents

6 Reasons to Start an Email Newsletter

If you’re not currently using newsletters as part of your marketing strategy, here are six reasons why you should.

Higher ROI Than Any Other Marketing Channel

Here are some interesting statistics regarding email marketing vs. other marketing channels:

  • The average ROI from organic social media is 28% (Source)
  • The average ROI from paid ads is about 200% (Source)
  • SEO delivers an average ROI of 275% (Source)
  • The average ROI of email marketing is a whopping 3600% (Source)

This is likely because email subscribers are more engaged than other customers but there are likely to be a number of reasons why it’s so successful

Newsletters Help Promote Your Blogs Efficiently

If you’ve ever written a blog post, then you know how hard it is to get people to read it. It needs to be indexed in the search engines and shared on social media to stand even a chance of getting some clicks.

A newsletter can help solve this problem by sending links to posts directly to an inbox.

That way, your readers can just click the link and visit your blog.

The easier you make it for people to take any action, the more likely they are to take it.

This is why newsletters are so effective.

Email Is a Great Way to Build Trust

When someone subscribes to your newsletter, they’re essentially saying, “I trust you enough to give you my email address.”

This is an excellent opportunity for you to build relationships with customers and keep them coming back for more.

When you deliver valuable content to your email list, you build trust. This helps sell your products and services.

As long as you don’t do anything to betray that trust, it will keep on building.

Advanced Personalization Options

Many newsletter providers offer various advanced personalization options that allow you to target your audience in different ways.

For example, you can segment subscribers by demographics (age, gender, location), interests (hobbies, music preferences), or purchase history.

This allows you to create precise marketing campaigns that resonate with each subscriber. You can even personalize your emails with the names of your subscribers for extra engagement.

Easy to Measure Performance

Like all forms of marketing, it’s essential to track the performance of your newsletters to determine their effectiveness.

Most newsletter providers offer detailed analytics that allows you to see how many people opened your email, clicked on links, and subscribed or unsubscribed from your list.

This information can help you make necessary changes to improve the performance of your newsletters.

If people are subscribing, you know you’re doing something right. If people are unsubscribing, you know you have some tweaking to do.

Promote Your Products or Services

Newsletters are a great way to keep in touch with your customers and remind them of your products or services.

They also provide an opportunity for you to offer exclusive deals and discounts to subscribers.

As long as your newsletter is about much more than just selling and includes genuinely useful content, you should see an increased uptake over time.

If you are an affiliate marketer, newsletters are a great way to drive traffic to your landing pages with affiliate links too.

Who Should Start an Email Newsletter?

If you have a message to share or a product to sell, you should create an email newsletter.

This section will go over some of the different types of businesses and professionals who should start an email newsletter and what they can do to make sure their newsletters are successful.


If you have a business and want to keep your audience coming back for more, you should start a newsletter.

Email newsletters are an incredible way to keep in touch with customers and generate qualified leads. They’re also a great way to promote new products, services, or blog posts.

Finally, they can help you build relationships with your audience by providing valuable content that people will want to read.

If you have any type of business, you can use email newsletters to drive traffic back to your website, increase sales, and build customer loyalty.

Email subscription form example

You can also use newsletters to keep subscribers up to date on new features and releases, as well as build trust and authority with potential clients.

Just like the Astra newsletter. If you have not subscribed to us yet, do subscribe. It’s well worth your time!

Email newsletter example

Bloggers and Affiliate Marketers

If you have a blog, you can use email newsletters to drive traffic back to your articles and promote new content.

Email newsletter example 2

In addition, email newsletters are a great way to make money through affiliate marketing and product promotion.

Coaches, Trainers and Consultants

If you are a coach, trainer, or consultant, a newsletter is a great way to build rapport with your leads to help build trust.

You can also use newsletters as a way of promoting your training or consulting programs. Aside from the online course website you build, your email newsletter is your best asset.

The sky’s the limit for what you can do with an email newsletter, so if you’re not already using one, it’s time to start!

7 Best WordPress Newsletter Plugins

We have already covered the best email automation tools in a previous blog post. So, instead of repeating ourselves, let’s cover the best WordPress email newsletter plugins.


SendinBlue homepage

SendInblue is an email marketing service designed to automate most of your tasks. You can send broadcasts, create automated sequences, conduct A/B testing, and even segment your list based on user behavior.

You can also send beautiful newsletters to your segmented audience.

SendInblue also comes with its own CRM, SMS automation, and live chat features, making it one of the most powerful tools you can use.

You can create your landing pages or integrate with WordPress using the SendInblue WordPress newsletter plugin.


Free to send up to 300 emails per day, then starts from $25 per month to send 10,000 emails per day.

SendInblue is our favorite one on the list. Later, we will show you how to craft beautiful newsletter sequences with it.

Constant Contact

Constant contact homepage

Constant Contact is a service that lets you build an email list and send email newsletters from your WordPress dashboard. It has great built-in integrations and does pretty much everything an email marketing tool should do.

You can segment your audience and create personalized email sequences. It also has a ton of prebuilt templates that are perfect for everything from product launches to event invitations!


Constant Contact is a freemium plugin. The premium version starts from $20 per month for up to 500 contacts.


NewsLetter WordPress plugin

Newsletter is a free WordPress email newsletter plugin that helps you send out emails easily. It has tons of powerful automation features, including scheduling your email in advance to a segmented audience.

You can also create welcome emails following up on purchases and set up follow-ups based on customer lists. It is a great way to reach targeted customers. It also has advanced reports that show open or click rates as well.

The premium version unlocks automation and integrations with WooCommerce and Easy Digital Downloads.


The Newsletter plugin is free from the WordPress repository with basic features. The price of the premium plugin starts from $69 with one year of updates and support.


MailPoet for WordPress

MailPoet is a simple option for managing your email marketing campaigns entirely within WordPress. It comes with all the necessary features, including post notifications and welcome emails.

It’s completely free to download, and you can create some stunning newsletters.

MailPoet premium offers advanced analytics like open rates, link clicks, unsubscribes, and much more. You can also track segments based on various criteria – including who interacts most frequently during certain points in time.


MailPoet is free for the first 1000 subscribers then starts from $15 per month for 1350 subscribers.

Email Subscribers & Newsletters

Email Subscribers & Newsletters plugin

The Email Subscribers & Newsletters plugin is free and full of features. You can collect emails, send automated blog post notifications and broadcast regular broadcasts to your lists. All of this without any limits on numbers of email sent.

It also has an automatic list cleaning feature which helps remove subscribers who never open their inboxes in the first place.


The Email Subscribers & Newsletters plugin is completely free to install. Email Subscribers Pro starts from $6.50 per month.


MailOptin hompepage

MailOptin is an all-inclusive WordPress newsletter plugin that offers many features to create successful newsletters. It uses the WordPress Customizer as its form builder, which allows you to customize as much as you want.

You’ll also find features like A/B testing, scroll triggers and exit pop-ups that help test and convert more visitors into leads. It integrates well with many popular email marketing services like Aweber, SendinBlue, ConvertKit and others.

You can schedule, customize, personalize your newsletters right within the plugin as well as create beautiful designs.


The Newsletter feature unlocks for $199 per year. You can also get a lifetime deal at $999.

MailChimp for WordPress

MailChimp for WordPress plugin

Mailchimp offers a powerful combination of features and ease of use. It’s no wonder they are one the most popular email marketing companies around!

With their automation tools, you can send abandoned cart emails to remind people about your products or services and target customers based on their behavior in addition to their previous purchases.

Combined with MailChimp’s powerful automations, this plugin helps you craft and send email newsletters with ease.


Mailchimp is free for the first 2000 subscribers then starts from $29 per month for 2500 subscribers. The MC4WP plugin is free to install.

Before You Start a Newsletter

Now that you know the tools that can help you start a newsletter, let’s learn the steps you need to follow before you begin setting up a plugin and starting your campaign.

Define Your Goals

It’s important to have clear objectives when creating a newsletter. A successful marketing strategy is goal-oriented, audience-specific, and supports the larger goals of your business.

Ask yourself these questions while planning your newsletter strategy:

  • Who is going to read my newsletter and what are they going to get out of it?
  • What are my goals through this newsletter? Examples can be building trust, selling products or services, building better relationships with leads, or generating web traffic.
  • What type of content would my subscribers appreciate? Examples include helpful articles, exclusive deals, and updates regarding the product.
  • How frequently should I email them?

Once you have defined these clearly, you are ready to create content that your audience will appreciate.

Research What Your Audience Wants

What’s in your email? It could be anything from promotions to calls-to-actions and everything between!

The content will vary depending on what kind of business you have.

For example, an eCommerce store might send information about their latest products while bloggers share new posts.

However, it is essential to figure out what your customers want. Conduct surveys and polls through email and social. Or simply ask your audience what they want.

Knowing what exactly your audience needs helps you craft content accordingly and will make a huge difference to engagement.

Create Valuable Content

Now that you have done your research, start creating value-driven email newsletters. This way, your customers will reciprocate with more trust and more engagement.

It will also make your customers look forward to your emails rather than leaving them unopened.

Here are a few ideas to create such content:

  • Share helpful content such as how-tos, guides, and more that help your customers with their goals.
  • Personalize offer and discounts and offer based on the audience earlier purchases
  • Downloadable content like eBooks, training materials, checklists, and more

Share your promotional emails after every few value-driven emails. This way, you avoid the spam box.

Write Compelling Headlines

The right headline will make the difference between an email that gets opened and one that doesn’t.

Here are a few tips for creating compelling headlines for your emails:

  • Explain benefits and outcomes in the subject line instead of features. This lets people see how it will help them achieve their goals. (Example: Outrank your competitors in 30 days)
  • Include curiosity elements. (Example: You are losing money this way, or did you know?…)
  • Personalize as much as you can or use recommendations based on previous behavior or purchase history. (Example: Special offer just for you!)
  • Use urgency to drive more opens (Example: Don’t miss out! This deal is expiring soon)

Make sure your subject lines are under 50 characters long so they show up on all devices without being cut off.

Write Smart Preview Text

You’ve got a lot of competition in your inbox. With all the emails coming at them from every direction, it’s hard for anyone to stand out and get read!

Fortunately, you can use email preview text to grab the reader’s attention before they move to another email.

Email Headline examples

Remember, the purpose of the headline and the preview text is to get the email opened. It also needs to stay in context with the email body and headline.

Write Newsletter Body Copy

Your body can be the deciding factor between whether or not a subscriber opens your newsletter.

Make sure that all of this important information about different topics is packaged well enough to catch their eye, while still containing relevant details they’ll find interesting!

Start your newsletter with a quick introduction, possibly with content that lets the reader know what they are going to get.

Just like The Tilt does.

The Tilt email newsletter example

Start by defining what the email is about.

This might be a new blog post, an upcoming event, or a promotion you’re running. Define whether you are writing a story or a narrative in your email instead of just listing the benefits.

Write as if you are talking to one person and not an entire group (use second person).

Use short paragraphs, lists or invite readers to scan through headings and links for information they’re looking for.

Breaking your newsletter into sections of different articles. Each article can be about something different, but they’re all united under the theme of that specific section.

Email newsletter example 3

Take a look at the newsletter of The Tilt above. They have broken down their articles into concise readable sections.

Consider Your Call-to-Action (CTA)

Now that you got someone to read your email newsletter, what’s next?

You’d want them to keep consuming your content.

Include a CTA in your email that encourages people to take further action.

The action depends on your strategy, and it can be as simple as a reply or purchase of a product.

In any case, have a CTA to get the most out of your emails.

How to Create a Newsletter in WordPress Using Sendinblue

Once you have planned the newsletter, crafted the headlines, and created the email content, it’s time to set up the whole thing.

Here’s how you go about creating a newsletter in WordPress.

We will use Sendinblue for this tutorial. However, the steps involved here are pretty much similar anywhere you go.

Let’s get started.

Installing the Necessary Plugins

To set up a newsletter in WordPress, you will need two plugins:

  • ConvertPro: To create subscription forms and pop-ups
  • Sendinblue: To manage your newsletters from your WordPress dashboard

Download and Install ConvertPro

ConvertPro Homepage

ConvertPro is our very own email marketing plugin that helps you turn your visitors into leads with attractive optin forms, pop-ups, and banners.

It’s easy-to-use and comes equipped with attractive templates that get your work done quickly.

Here’s how you install the ConvertPro plugin:

  1. Log in into our store
  2. Navigate to My Accounts > Downloads
  3. Download the plugin to your computer as a zip file
  4. On your website go to WordPress Dashboard > Plugins > Add New > Upload plugin
Upload WordPress plugin
  1. Upload the ConvertPro plugin file
  2. Install and Activate the plugin
  3. You will need the license key to use the plugin so grab one from our store

Download and Install the Sendinblue WordPress Plugin

Install Newsletter plugin by SendinBlue

The Sendinblue WordPress plugin helps you manage your campaigns and track them from your WordPress dashboard.

Installing the plugin is the same as any other. Here’s how:

  • WordPress Dashboard > Plugins > Add New
  • Search “Sendinblue” and find the plugin named “Newsletter, SMTP, Email marketing and Subscribe forms by Sendinblue”
  • Install and Activate the plugin

Sign up for a Sendinblue Account

Newsletter setup 1

Once installed, you’ll see the Sendinbue tab in the WordPress sidebar. Click on it to start setup.

If you don’t have a Sendinblue plan, you can start from there.

Simply click on “Create an account” and create an account in the next steps.

Connect the API

Access SendinBlue API

Go to the Sendinblue website and log in to your account. Click on your name on the top right corner of the dashboard.

This opens a dropdown menu.

Click on the “SMTP & API” option.

SendinBlue API key

Next, click on the “Create a new API” button to create your API.

Create a new API SendinBlue

Now, name your API key and click “Generate”. This name can be anything for your reference. This will generate the API key for you.

SendinBlue API key

Copy this key, return to the plugin setup page to enter your API key, and click “Login”.

Activate plugin with SendinBlue API

Add an Optin Form to Your Website

Optin Form example

You need to have an audience before you send out your newsletter.

Here we’ll show you how to create an email subscription form in WordPress to collect signups.

Go to the ConvertPro tab in your WordPress dashboard and click on “Create New”.

Create new form using ConvertPro

Select the type of form you want. Convert Pro offers eight different types of forms that you can add to your website.

For this exercise, let us pick the “In Content Form“.

It will open the templates gallery.

ConvertPro template gallery

Here you can redesign, configure and connect your optin form to the email service provider.

ConvertPro optin form design

Next, click on “Connect” to start the connection.

Connecting ConvertPro with SendinBlue

Once you are here, select the SendInblue Option. Next, add new integration and enter the API key you created earlier.

Sendinblue integration step 1
Sendinblue integration step 2

Once the API key is set up, select the list you want to have your contacts in SendInblue and save the integration.

Next, just save the connection and you are good to go.

To add the form within a content piece, just head over to the configuration tab and copy the shortcode.

ConvertPro optin form shortcode

Next, go to any page or post where you want to add the optin form and paste the shortcode in the relevant places.

Insert optinform shortcode

The optin form then beautifully shows up in the blog post or page, wherever you want.

Created in content optin form using ConvertPro

Create Your Newsletter Campaign

Once you have started getting subscribers for your newsletter, send them regular campaigns to keep them engaged.

To start running a campaign go to the Sendinblue dashboard and go to campaigns.

From here click “Create an email campaign”.

Create an email campaign using SendinBlue

Now, you will see a setup page where you can create your newsletter campaign. Define campaign settings on this page that includes:

  • Campaign name
  • The subject line and preview text
  • From email and name

You can personalize your email subject line and preview text by clicking on the “Add Personalization” button.

SendinBlue campaign setup

Now the fun part. Once you have set the campaign objectives, you can design your email newsletter.

Here you can either design the newsletter from scratch or grab a prebuilt one from the template gallery.

SendinBlue campaign design

Select template gallery to get the pre-formatted newsletter templates.

SendinBlue campaign template gallery

Pick one and start editing the content in the drag and drop editor.

SendinBlue campaign email design

Once you are happy with the design and the content, click Continue.

Here you will have a preview of your newsletter. If it looks good, click on “Next Step”.

SendinBlue campaign design confirmation

One of the best things about Sendinblue is that you can segment your audience into different folders.

In this step, you can pick the folder containing the audience list you want to send the newsletter to.

SendinBlue campaign recipients

Finally, the last step is to see a summary of your campaign.

Check everything for a final time. Once you are happy with the email and the audience, click the “Schedule” button to schedule the newsletter.

Create Workflows

You can also schedule a sequence of newsletters through a Workflow. This way, you don’t have to schedule each newsletter for every new subscriber manually.

Once subscribers enter a workflow, they can start receiving emails from your first newsletter instead of just the latest one.

This way, your audience does not miss out on your previous newsletter.

You can start creating Workflows right from the Sendinblue WordPress plugin.

Here’s how:

Go to WordPress Dashboard > Sendinblue > Workflows.

Here you can see a bunch of prebuilt workflows.

SendinBlue create your workflow

Click the type of workflow you want to be based on your goals.

This will take you to the Sendinblue dashboard where you can create the sequence. Click on the “Create a workflow” button.

SendinBlue Workflows

Here you can pick your flow based on your marketing goals and hit Create.

SendinBlue new workflow

Next, select a list to which you want to send the sequence of emails.

SendinBlue welcome message step 1

Next, select how long you want the contacts to wait before they receive the emails.

SendinBlue welcome message step 2

Next, you can select a previously created campaign or create a new one just like the previous section.

SendinBlue welcome message step 3

You can add multiple campaigns at once to create a workflow.

Click Finish once you’re done.

Monitor Campaigns

Congratulations. You have now successfully created a newsletter campaign and created automated flows for yourself!

Now’s the time to monitor your campaign performance. Keep an eye on email performance metrics to find any issues with the deliverability or message of your email.

Here are some of the metrics to track:

  • Open Rate: Shows how many people opened the email
  • Click Rate: Shows how many people clicked through the link you provided in the email
  • Unsubscribes: Shows how many people unsubscribed from the newsletter and doesn’t want to hear from you
  • Bounces: Shows how many emails got bounced. This may happen because of inactive email servers or wrong email addresses

Ideally, you want to keep your open rate and click rate high while aiming to keep unsubscribes and bounces low.

SendinBlue stats

You can measure these metrics from within the WordPress plugin or from the Sendinblue dashboard.

Up Your WordPress Newsletter Game

Email marketing is a great way to connect with your customers and generate more sales for your business.

However, if you want to get the most out of your email campaigns, you need to follow best practices.

In this section, we will discuss some of the best ways to improve your email marketing results.

Optimize Newsletter Frequency

How often should you send the email? It is an important decision to make.

Send too few newsletters and your audience forgets about you. Send too many and they start to ignore them or unsubscribe.

A good rule of thumb is to send one email per week.

Though it may not be best suited for every business, you can start there and keep tweaking the frequency till you hit the sweet spot.

Here, the sweet spot means you get the most open and click rates.

Segment Your Email Lists

One of the best ways to improve your newsletter readability is to segment your email lists. You can divide your subscribers into different groups based on their interests or demographics.

Segmenting them based on interests allows you to send them a personalized newsletter crafted just for them.

For example, if you have a website on pets. You can have separate newsletters for dog owners and cat owners.

By dividing your subscribers into different groups, you can better target them with relevant content and increase your chances of converting them into customers.

Personalize Your Emails

Another great way to improve your email marketing results is by personalizing your emails. This means adding the recipient’s name and other personalized information to the email.

For example, you could include the following in your email:

“Hello, [name]!

We hope you’re having a great day! Thanks for being a valued customer!”

For a person named Mark, this email appears as such

“Hello, Mark!

We hope you’re having a great day! Thanks for being a valued customer!”

Personalizing your emails will make them more relevant and interesting to recipients, resulting in better open rates and click rates.

Try it and see for yourself.

Always Be A/B Testing

One of the best ways to improve your email marketing results is always to be A/B testing. This means that you are constantly trying different versions of your email campaign and measuring the results.

For example, you could test the following:

  • The subject line
  • The headline
  • The body text
  • The call to action

By testing different elements of your email campaigns, you can find what works best for your audience and increase your chances of achieving better results.


Email newsletters are a great way to connect with your audience and build relationships. They’re also an opportunity for you to promote new products, services, or blog posts that might be of interest.

Even if you don’t have the budget for marketing, email is still one of the most effective ways to grow traffic without spending any money at all!

And remember – always make sure your content speaks directly to what people want in their inboxes (i.e., exclusive deals or other valuable content).

If you want to get more tips on learning about WordPress, subscribe to our own newsletter. We’ll even send them straight over to your inbox (no spam!)

This article was originally published here.


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Hiring During A Recession: ✋ 5 Things You Need To Do Differently

2022 is a tough year for the job market.
The COVID-19 pandemic has caused widespread economic disruption, with millions of Americans losing their jobs. And even now, as we’re clawing our way out of a pandemic economy, a period of major economic downturn looks inevitable. 
We learned a lot from the Great Recession of 2008, and while the situation is different this time around, the main lesson is still the same. 
During tough economic times, your hiring process needs to change.
But… are we actually in a recession?
Economists are divided on whether we’re currently experiencing a recession or not. The National Bureau of Economic Research (NBER), the body that usually declares it, is yet to give the official word.
It’s true that back-to-back negative GDP quarters and rising interest rates usually indicate a recession, but the story is more complicated than that.
Recessions in the U.S usually sees:

A sharp decrease in GDP (which we are seeing)
A sharp increase in unemployment (which we’re not)

These two factors usually feed into each other. A decrease in economic output means companies have to cut costs, resulting in layoffs and hiring freezes. People stop spending as much, leading to a decrease in business profit. And on it goes.

But in 2022, the unemployment rate has actually dropped. To 3.5% in July 2022, in fact – the lowest since February 2020.
This is consistent with what we’re hearing on the ground. Everyone we know seems to be hiring and struggling to fill positions. Yet, data shows that there are currently over 11 million unfilled jobs in the U.S.
The economic downturn may be caused by a lack of confidence in spending due to high inflation. This puts a strain on businesses, yes. But in a post-pandemic economy where workers are hard to come by, many business owners may be reluctant to cut costs by laying off workers.
That’s why economists speculate that if we do go into a recession in 2022, it won’t be like any recession that they’ve seen before.
What does this mean for those who are hiring?
This is a unique time for hirers.
We’ve seen the trend of the Great Resignation movement and very high job openings over the past two years.

Source: Bureau of Labor Statistics
Companies are still desperate to make hires, even as the economy is contracting. But this state is unsustainable.
Best case scenario: the economy improves, and output increases. But at some point, the economy may also contract to a point where businesses can no longer afford to make new hires. So they will either put hiring on hold or begin making cuts.
This is why it’s so important for hirers to focus on preparing and making the right hires now.
The market is candidate-driven right now, but that may change very quickly. As a result, recruiters and hiring managers must rethink their strategies and prioritize data-driven hires to help their businesses weather any economic storm.
5 Things You Need to Do Differently
Every recession comes with different challenges. But when hiring during a recession, there are key changes you can make to your hiring practices to ensure that the wheels keep moving, no matter what the world throws at you.
Tip 1: Streamline the Screening Process
The screening process is a lot. 
And this is especially relevant for those hiring in the tech industry.

The key is to make it easy for yourself.
If you can do it in one step, why take two?
Zone in on the key skills that you’re looking for in a candidate and choose the most efficient way to test them. That might mean adding a screening question to the application or one technical test instead of two.
The reality is that most applicants won’t make it to the interview stage, and you need to get to the most suitable candidates as quickly as possible.
The key is ensuring that each stage of the process is designed to assess a specific skill set or quality. This will help you weed out candidates who are not a good fit early on, saving you time and effort in the long run.
We go into a lot more details here on how you can speed up that screening process.
Tip 2: Move Quickly
Time is of the essence, and even more so when you’re hiring during a recession.
Hiring is a costly process, so make sure that you’re not burning money trying to get the perfect candidate. By the time you finish prospecting, they might already be snapped up by another company. Fast and attentive responses also tend to make a better impression on quality candidates.
If you’re scouting for some talent, you can reduce your time-to-hire and increase the chances of getting a response by using tools like Contact Out to get contacts on LinkedIn in seconds.
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It’s also not just about the efficiency of the tool but the accuracy. You can read some of our case studies to see how recruiters like yourself have streamlined their contact hunting process.

(Our email search database is pretty good too, just saying. Give it a shot.)
Tip 3: Focus on Fit
Talent acquisition during a recession is all about strategy.
Make sure you’re making decisions on your hiring plan and candidate selection that is based on the latest recruitment data. Predicting a realistic time-to-hire and anticipating likely issues will allow you to work more efficiently and save your company more money.
(This State of Tech Recruitment industry report is a good place to start if you’re in the tech industry.)
Make sure you’re clear about the role and level of expertise needed in the job descriptions, and focus on the most qualified candidates. It’s important at this time that you make decisions informed by the workplace atmosphere, the team, and the likelihood that the candidate will integrate well into the workplace.
Be aware also that a recession usually sees the older people in the workforce retire, which means that you need to fill spaces in those roles. Try to build succession lines early for a smoother transition and match the qualifications of the candidates to the holes the older employees will leave behind.
Tip 4: Build Your Network
It’s especially important to cultivate your circle of contacts before and during recession years.
Building personal relationships with top talent will make them more likely to hear you out when you’re headhunting. Knowing a candidate more personally will also speed up the screening process.
You can also cast your net wider to reach candidates beyond your immediate area and offer remote work as an option if the role you’re trying to fill allows that. Non-traditional talents and candidates on different continents may be the perfect fit for your business, and you won’t know until you send out feelers in their direction.
Having a wide network also lets you fish for candidates in the talent pool more effectively, and you’ll likely be able to find a guy who “knows a guy” that can get you in direct contact with them. This will help cut down that exhausting process of chasing down emails and phone numbers.
Tip 5: Listen
It’s a difficult time for everyone. Employers want to make sure they and the people that rely on them survive through the lean years. Unsurprisingly, this takes a mental toll on business owners and hiring managers.
Job seekers may also be desperate to land a job – any job, and headhunting candidates may be scared to leave secure positions in their current jobs for a new position.
You hold a lot of power in your role, and the most important thing to do in this situation is to listen.
What do employers need? What do candidates prioritize?
In a long period of insecurity, you might see people with talent turn down dream jobs for one that offers better wages and benefits. But the story is different for every field, and some candidates will turn down better pay and benefits for more job security.
On the flip side – our studies reveal that if you’re a recruiter in the tech industry, you’re more likely to get candidate rejections.

So make sure you respond with empathy during each step of the process, and take it easy on yourself if you’re having a hard time filling roles (especially for the tech recruiters reading this!) 
A recession is a hard time to get through for everyone, but we won’t get through it by being callous about people’s needs.
A little kindness is free and goes a long way in tough times 💖
Recruiting is hard enough…
And recessions make everything harder. But as with everything, being prepared and bracing for the worst will help you weather the storm.
But remember! In times of crisis, put on your own oxygen mask before helping other passengers with theirs.
Your role takes a mental toll, and being in the trenches recruiting during a recession means that you see the front lines of it more than other people. Take care to plan with your mental health in mind. Any strategy that compromises your mental state is unsustainable.
Lean on the resources available to you, and let’s get through this together!

Ready to speed up your recruiting process? Get started with Contact Out for free today.

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How to nail candidate fit for every tech role 🎯

Achieving candidate fit in tech roles is harder than ever – which is the main reason tech role hire time has increased from 29 to 43 days.
Tech recruiters now spend 20 hours per hire on candidate screening calls alone.
(That’s 50% longer than their counterparts from other industries!)
Recruiters from some companies (Canva, Microsoft, Netflix, and Shopify) now spend more than 10 hours of their week just screening candidates on the phone.
That’s a lot of calls — and a lot of time — spent talking to candidates. Most who won’t meet the hiring manager’s criteria (or who won’t find the job offer appealing.)
But why — and what to do about it?
In this article, we’ll answer both of these questions.
Why finding a fitting candidate is hard from the tech recruiter side
Getting the right candidate fit is the most important thing to get right in any company.
Hiring the right person means lower worker turnover, higher engagement, increased productivity, and greater consistency for operations. 
A hiring manager can have the wrong vision, the wrong skills, and be poor operationally but still succeed if they have great people reporting to them.
In tech, “good on paper” does not mean candidate fit
When searching for the perfect candidate, tech recruiters receive a set of criteria from the hiring manager that are based on what they consider to be quality.
Hiring managers might overemphasize candidate filters that worked in the past (or filters that find them candidates like themselves.) 
They may ask for only candidates who graduated from a top 20 university, who have certain certifications, have specific degrees, or self-proclaimed skills.
Tech recruiters will then diligently run through a process of candidate list building, outreach, and screening, to send hiring managers the candidates they will like.

The reality is, skills and backgrounds — the very thing tech recruiters are filtering for during this process — are poor indicators of tech team success.
Harvard business scholar Frans Johansson talks about this in his groundbreaking study The Medici Effect. High-performing teams (like all teams) thrive when they contain all kinds of geographic, academic, ethnic, and experiential backgrounds.
And tech is no exception. 
Top teams of engineers and developers include everything from PhDs, to dropouts, to candidates who learned their skills mid-career.
Instead of just filtering for the “good on paper” attributes a hiring manager asks for, tech recruiters should identify candidates who:

Have the competency to perform the tasks the company needs
Have the intrinsic motivation to do the work

Measuring competency with take home challenges
Regardless of the candidate’s background, the only way to assess their competency is with a take home challenge.
Live brain teasers (Google famously asking candidates how many golf balls would fit in a Boeing 747) and live coding challenges do assess how tech workers work under pressure. 
But these are neither the work the candidate will do, nor the way they’ll do it.
No engineer works with their manager standing over them watching their performance. And they won’t be working out the relative volume of sports equipment and jet airplanes.
They will, however, be working on the company’s codebase — and on company projects. 
A take home challenge can assess this.
For example, ask the candidate how they would design software architecture for a project similar to one that has recently been completed.

It’s much easier for a head of engineering to assess a candidate’s competency if the problem relates to something that head has recently solved.
A challenge (typically taking 30 minutes to 4 hours to complete) will also help gauge the motivation of the candidate.
Typically, about 70% of candidates will complete a challenge when offered one.
If your rates are lower, either the challenge is too hard (or too confusing), or the candidate loses interest in the role before they will themselves through the task.
Lack of interest usually means the tech recruiter isn’t tapping into the candidate’s intrinsic motivation enough.
Measuring tech candidate intrinsic motivation
No matter a tech worker’s competency, they will only be productive if they have the intrinsic motivation to keep working — despite the inevitable frustration that comes with challenging work.
As world-renowned productivity expert Charles Duhigg writes in his book Smarter, Better, Faster, extrinsic motivation (primarily compensation, status, and fringe benefits like remote work and flex time) are short-term and don’t last. 
Our own recent study confirms Duhigg’s assessment, as tech recruiters reported that candidates care even less about extrinsic motivators than workers from other industries.
The factor tech workers care most about — impact — means “the opportunity to grow the company and make their mark.” 
This is at the top of the list for intrinsic motivators, a list which also includes:

Challenge (goals just daunting enough to deliver a sense of accomplishment)
Personal growth (not professional, job title-related)
Team (and the energy they can provide the candidate)

Tech recruiters deliver candidates with higher productivity, longevity, and quality when they spend their screening call time assessing these four intrinsic motivators for a candidate.
Some good questions to ask to assess these motivators include:

How much do you know about what our company does and why we’re doing it?
How would two years at this job get you two years closer to your personal and professional goals?
What challenges in your professional history have kept you most engaged and why?
Talk about the types of team collaboration you have thrived with in the past.

Level up your tech recruitment
As introduced above, achieving perfect candidate fit in tech roles comes down to talking about what they value. 
Our free report on the state of tech recruitment identifies 10 key takeaways to take the anxiety out of the hardest industry to recruit for.

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Tech recruiters get rejected by candidates most often — Here’s how to get more positive responses ✨

Tech recruiters have the toughest job in recruitment — by far.
Tech workers are so highly sought after, it’s hard just to get a response. Tech recruiters spend 1.9 hours longer each week doing outreach than recruiters from other industries.
But even when they get a response, tech recruiters face rejection much more often.
In our recent survey, tech recruiters told us that 43% of candidate responses were negative, vs. just 27% for other recruiters.
The top negative responses being:

“I’m not interested in this job”
“I’m not interested in any job”
“I don’t want to be contacted by you under any circumstances”

That means when tech recruiters get an email — ping! — every other response is likely to be a candidate complaining in some way about the job offer.

Tech workers are interested – in the right email!
Despite the difficulty in finding a candidate who matches a job requisition, 80% of tech workers surveyed said they would change jobs this year, and 73% talk to a recruiter each month.
So then, the keys to increasing the rate of positive candidate response in tech recruitment?
Here are the 4 most important ones.

Talk to them about impact.
We mentioned previously that candidates are only interested in one aspect of a job – impact. Or specifically, “the opportunity to grow the company and make their mark.”
Getting clear on that, and focusing on it in the initial email, will start the conversation in the right direction.
For example, instead of simply talking about the salary and job title, mentioning that the candidate could…

“help 10,000,000 introverts exercise without gym anxiety” 

“save coders across the world millions of hours of time” 

…with their work will help them frame why the job matters.
After all, when they change jobs, they have to tell their friends and loved ones. Make it easy for them to put an aspirational reason behind their decision.

Turn rejection into referral.
I use a method recommended by TripleByte co-founder and Y Combinator partner Harj Taggar (which I’ve dubbed “rejection referrals”) to hire many of the 60 new staff brought into ContactOut this year.
Whenever I get a negative response from a tech candidate, I ask them if they can refer someone else.Just doing this one thing increased our positive response rate for product managers in the sparse Singaporean job market by 30%.

Mention the compensation range in the email.
Although compensation alone isn’t usually enough to entice the best tech workers, 79% prefer to see a compensation range in the email. Truth is, “competitive pay and benefits” just won’t cut it in 2023.
Candidates will respond more positively if you include pay transparency in the initial outreach email.
And increasingly, laws are requiring it. With new pay transparency laws cropping up in Colorado, New York City, and Washington state, now is a good time to get ahead of this recruitment trend.
It’s good for you, too. As I mentioned in another blog post, this also saves you and the candidate time. Why spend 30 minutes in a screening call with a candidate only to learn that you can’t afford them?

Save the non-job-related personalization for the P.S.
Personalization in recruitment outreach emails is powerful – but can come across as awkward and insincere if you quickly move from:“Hey Peter, I see we’re both mountain climbers!”
“Now, let’s talk about this role that’s open…”
A better way? Open the email with the reason they stood out as a candidate for the job.

“I see you were a top performer at…”
“I see you helped Company XYZ scale from…”
“Person XYZ recommended I reach out to you…”

And save the non-job-related personalization for the p.s. at the bottom of the email.
When you read an email, your eye always goes to the p.s. — so people won’t miss it.

I get about 25% more positive responses with the personalized p.s. than without it.
It turns any cold email warmer. I can mention that you and I both went to the same university, both volunteer for the same cause, or even just to mention how impressed I am about your startup, patent, or cool project.

Level up your tech recruitment
The full study has many more insights that will help tech recruiters perform better in 2022 — get into “the 30% club” and accelerate your own career. Here’s how:

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