Category: marketing

marketing

How to Write Killer Sales Copy in Under 5 Minutes Using AI Writing Tools

Every day, businesses are tasked with the challenge of creating high-quality, persuasive sales copy that can convince potential customers to buy their product or service.
However, writing compelling copy day in and day out is really hard. And the reality is, most small businesses don’t have the budget to hire copywriting agencies.
But now, thanks to rapid advancements in AI technology, there’s a light at the end of the tunnel!
A new suite of AI-powered writing tools is beginning to enter the market, revolutionizing the way businesses can produce killer DIY sales and marketing copy at scale and at a low cost.
In this article, we’ll discuss their key features plus show you an example of AI-generated sales copywriting at work.
What Are AI Writing Tools And How Do They Work
AI writing tools are software programs that use artificial intelligence and machine learning in order to replicate the skills of a human copywriter, all done in a fraction of the time and cost.
These tools are not programmed with rules, but are instead coded to learn and evolve by observation and repetition.
This is achieved by making them “read” and analyze tens of millions of pages of text written by professional writers to first detect and then master the patterns of successful sales copy.
Then, by providing some basic guidance in the form of textual inputs, these AI tools go to work to automatically generate quality content.
In fact, you can produce an endless supply of fresh content that’ll be original each time.
How to Choose The Right AI Writing Tool for Your Business

It can be difficult to know which AI writing tool is right for your business. Here are some key factors you should consider when choosing one.
First, you should consider what features are important to you. For example, if you are concerned about the risk of plagiarism, then you’ll want to choose an AI writing tool that has a built-in plagiarism checker.
If you have a large content team, then you’ll want to focus on the cost per seat, especially if you have a distributed team with multiple members writing concurrently.
Most AI writing tools are metered. Which means you’ll need to carefully manage the volume of words you generate per month to make sure you don’t exceed your monthly quota. Costs can easily get out of hand that way.
Finally, you should read user feedback from platforms like TrustPilot and reviews from business software review sites, like Besttech2earnonline.com to compare different tools.
5 Key Features That All AI Writing Tools Should Have
There are five key features that you should look for when choosing an AI writing tool:

Look for tools that offer generous monthly caps of AI-generated words for your subscription dollar.
Look for tools that generate readability scores to improve the readability of your sales copy.
Choose a tool that has a built-in plagiarism checker for original & unique copy.
Choose  a tool that comes with a thesaurus feature so you can easily find synonyms to experiment with.
Pick a tool that comes with a built-in or third-party engine like Grammarly to help you correct grammar and spelling mistakes on the fly.

How To Use AI Writing Tools to Create High-Quality, Persuasive Sales Copy
The best way to appreciate the power of AI copywriting tools is to test them out in real-world scenarios.
So, let’s use the example of a fictitious CRM vendor who wants to create a sales outreach campaign for their email list of prospects in order to increase the size of their sales pipeline.
Let’s say the company’s name is DojoCRM and they specialize in customer relationship management software for martial arts studios.
Our job now is to come up with persuasive sales copy for our email outreach campaign, and for this purpose, we’re going to use the AIDA marketing framework.
This acronym stands for: Attention, Interest, Desire, and Action and it’s one of the many frameworks that are available in most AI writers to quickly generate sales and marketing copy.
For this example, I’m going to use Jasper, a popular tool used by many copywriting professionals.
Jasper’s implementation of the AIDA framework requires the following three inputs:
Company/Product name
Here, we’re just going to type in “DojoCRM.”
Product description
For this input, we’ll reuse some of the text from above, more specifically: “DojoCRM is a customer relationship management technology company that specializes in CRM tools tailored to martial arts studios.”
Tone of voice
AI copywriting tools ask you to provide a tone of voice since they’re trained to follow predefined patterns.
Examples of tones are things like helpful, witty, persuasive, professional, excited, bold, and so on. Since we’re going to be creating sales copy, let’s choose “Persuasive.”
Next, let’s enter all this information into Jasper’s AIDA AI template and give it a spin:

Not bad! Let’s click the Generate AI Content button one more time with the same inputs to get a different take:

Perfect. This is enough information to work with. Now, it’s just a matter of using the above copy, mixed with our own words, to craft our outreach email.
It could go something like this:
Hi ,
Are you looking for a better way to manage your studio customers and keep them coming back?
At DojoCRM we know that customer retention is key to your success. So we’ve developed CRM tools that are specifically tailored to the needs of martial arts studios.
Our software makes it easy to track and manage your clients, so you can focus on delivering the best experience possible with the help of studio-specific features that are typically lacking in standard CRM tools.
With our software, you can easily see which members are most active and most valuable, so you can reward them accordingly.
You can also keep track of who is due for renewal and send them automated reminders to encourage them to stay with your studio. And that’s just a small fraction of what you can do with this tool to help you improve your bottom line.
I’d like to set you up for a free trial so you can experience first hand how DojoCRM can help you improve your studio’s profitability.
Please call me at _____________ and I can set you up in just 15 minutes.
Talk soon!
Best,
 
There you have it. Killer sales copy generated in about 5 minutes. Imagine the time it would take if you had to write this email from scratch!
The Bottom Line
AI writing tools can be great for businesses that want to create high-quality, persuasive sales copy at a low cost.
When choosing an AI writing tool, you should consider the features that are important to your specific sales copy needs, the cost structure of the tool’s monthly subscription (all the popular ones are metered), as well as user and expert reviews.
AI copywriting tools are a game-changer that will give early adopters a clear competitive advantage. Why not become one? Most tools offer a free trial or a money-back guarantee.

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Email

How to Scale Your Outbound Prospecting

So, you’ve started outbound prospecting and are seeing some results. Great!
You have spent a lot of time but still feel that not enough output has been achieved?Now you’re wondering: how do I scale my outbound prospecting to generate more prospects, leads and close more deals?
We all know that reaching out to prospects can be like pulling teeth. The number of scripts, emails, and follow-ups can seem endless – not to mention the fear of rejection after all this hard work.
But it doesn’t have to be this way.
There are three major ways to scale your outbound prospecting: work more efficiently, automate some tasks, and add more resources to the process.
In this post, we’ll discuss all these ways in a little more detail to help you save time and scale outbound prospecting.
What is Outbound Prospecting?
Outbound prospecting is a sales process that involves reaching out to contacts and businesses in your area who may be interested in your company’s products or services. 
It’s a way of expanding your network with people who are yet to learn about you but could be interested in what you have to offer.
You can use outbound prospecting for various purposes:

To find new leads for your sales team (and help them close deals faster)
To keep up with existing leads and ensure they don’t slip through the cracks (for example, someone who hasn’t responded within a certain amount of time)
To keep up with current customers by checking in with them periodically

Prepare Your Outbound Prospecting For Scale
You need first to prepare your database to scale outbound prospecting. Here’s how you can do it: 
Get the most accurate B2B data 
Outbound prospecting is valuable for B2B sales, but you can’t scale it without accurate and up-to-date data.
Achieving scale with outbound prospecting requires access to the most accurate B2B data possible. 
There are three main ways to do this:

Searching manually on Linkedin
LinkedIn’s search function is great for B2B sales and marketing. You can use it to find specific people in your target accounts, whether you know their email addresses or not.
The search tool also allows you to filter results by location, industry, job title, and seniority level. If you’re looking for someone in a specific role, this is an excellent way to narrow down your search results.
Once you’ve found your potential prospects, then find their contact data with tools like ContactOut.

Search B2B data
Another way is to search a B2B database for suitable prospects. ContactOut’s search portal also enables you to build a list of prospects in seconds and even discover candidates that are not on LinkedIn. The platform allows you to search on 20+ fields, filter results by location, industry, title, and more — then export the data into CSV format so you can use it however you want.

Lead scoring
Lead scoring is a way of ranking your existing leads based on their likelihood of becoming customers. Lead scoring allows you to identify which leads you should reach out to first and which ones you can ignore.

Segment your prospects by Personas
For the uninitiated, a Persona is a fictional representation of a customer who shares common traits, behaviors, and needs as part of an audience you are trying to reach with your marketing efforts.
Segmenting your prospects will allow you to do two things:

Improve the quality of prospects that you qualify 
Reduce the time spent talking with people who are unlikely to become customers.
Clustering of communication for recipients responding to the same or similar communication for a personalized mass outreach approach

The first step in creating personas is identifying your ideal customer. 
You can do this by looking at the current customers in your database and seeing how they differ from one another based on their data.
Then describe your target audience based on their buying and behavior patterns — what kind of people buy from you? What kind of questions do they ask? What type of language do they use when communicating with sales reps?
Once you’ve identified these traits, make them into personas so everyone on your team can understand who these people are and how they can help them succeed with their sales process.
Here’s an example buyer persona of a staff accountant that includes insights into his income, career struggles, and more. 

Source: Hootsuite
Reach out in batches by Personas
Segment your B2B prospects by personas, and communicate with them in batches. That way, you can refer to similarities between the people you’re reaching out to when you’re communicating with them.
It also helps you reach out to multiple people at once and still keep things personalized enough that it feels like you’re talking just to them.
For example, if you are selling B2B software, your prospects might fall into one of several groups based on company size, industry vertical, position within their company, and other factors. You can target each group with a different email sequence based on their stage in the buying cycle and needs at that time. 
Personalize at Scale
If you want to build relationships with potential customers, then it makes sense that they should feel like they know you before they even speak on the phone. 
A personalized message sets the tone for a more meaningful interaction ahead — which increases your chances of having an impactful conversation during your follow-up call.
And if you look at the statistics, 72% of customers claim that they reply to customized marketing messages tailored specifically for them –– while 97% of marketers saw improvement in business outcomes because of personalization. 
The most basic form of personalization is knowing and using a prospect’s name in your email. But targeted personalization goes much further – beyond the mention of the first name. 
Personalization is about understanding what’s important to your prospect and tailoring your entire message to address those needs and interests.”
Here are some personalization tips to help you get that ball rolling:

Personalization based on your segmentations
Personalize your B2B prospecting campaigns by segmenting your database and targeting different groups of prospects with content that is relevant to them.
To segment your database, you can use:

Behavioral data (what they’ve bought in the past and how often)
Psychographic data (personality traits) 
Geographic data (location).
Company size
Industry vertical
Position within their company
Revenue
Growth trends
The channels prospects visit you through
The content prospects interact with
The technology they use (competitors or complimentary)
The way customers interact with your product or solution

This means you can group prospects together according to similar attributes they share in common. 
For example, if you offer SaaS solutions for HR departments in the U.S., you can segment your audience by company size (small companies vs. large companies), industry vertical (retailers/restaurants vs. manufacturing), and location (urban vs. rural). Then send personalized messages that are specific for each segment or for multiple segments at once!

Personalize your intro line
The first line of your email should be personal and relatable so that the person you’re contacting feels like they’re in good hands – which is exactly what a good intro line does!
Make sure that you’re using information that’s specific to them—something they told you in an earlier conversation or something they’ve written on social media, their LinkedIn profile or their website. This will help them remember who you are!
However, if you are a small business owner struggling with personalizing your emails, consider outsourcing this task to someone who can create tailored intro lines for each contact.

Outsource Tasks
You may need more time to focus on the activities that take you the furthest in your outbound campaign. 
And that’s where outsourcing comes into the picture. Outsourcing your tasks can be a very effective way to scale your outbound prospecting efforts. 
Here are some of the tasks you can outsource:

Data gathering — Find companies that fit your ideal customer profile and build a list of them.
Research — Research specific companies to know where they are in their sales cycle and what kind of messaging will resonate with them.
Call scripts — Write scripts personalized to each company on your list.
Email templates — Create email templates you can send out as needed (based on time of day, time since the last contact, etc.)
Email outreach — Hiring a company that will send emails for you—but not just any company! You want one that specializes in B2B sales, has worked with companies in your industry before, and understands how your prospects would react to different messages. They’ll be able to craft personalized emails that get responses.
Linkedin outreach — Find prospects who fit your criteria and devise an appropriate message for each prospect based on their profile information
Cold calling — If you need help getting through to people on the phone, consider hiring a virtual assistant (VA) or outsourcing firm that can call on your behalf. But make sure you are doing things right, especially while hiring during a recession.

Leverage Automation
Automation lets you scale your outbound prospecting efforts across multiple channels. 
Here are two significant examples of how you can use automation to scale your outbound prospecting:

Email outreach: You can create email templates based on a prospect’s profile and automate sending emails to prospects that match those criteria.
LinkedIn outreach: You can use LinkedIn’s advanced search features to find prospects who meet specific criteria, then send them messages based on their profile information and activity on LinkedIn. That said, ensure you’re using LinkedIn automation tools that mimic human behavior to avoid getting your Linkedin account restricted or your LinkedIn account getting restricted.

And since LinkedIn limits to 100 contact requests weekly, you can extend your campaign with emails to reach more prospects. 
With email automation, you can create an automated sequence of emails to send on a schedule or in response to events, though you may type out each email individually.
For instance, with automated tools like Contact Out, you can create an outbound email sequence while browsing LinkedIn using their reusable templates.

You don’t have to worry about follow-up, either. It is taken care of.
It’s your turn to dial it up a notch!
That’s it. You’ve got the tools, you’ve got the networking; get in there and do it.
Don’t forget to dig deep into your database before calling. Always be ready to ask for the sale and then give graciously. Get connections when you can. 
Just don’t hold yourself to any arbitrary rules. Remember: If a different tactic works better than one that has failed you in the past, then use it!

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marketing

6 Proven Lead Nurturing Techniques to Build Meaningful Relationships

Ah, relationships.
Friends, family, partners, coworkers.
And… customers? As it turns out, yes!  
Lead nurturing: the act of building a relationship between a buyer and a seller. 
Your international calling in Canada service might generate dozens of leads, but lead generation is only the first step. Nurturing your leads is the second, third, fourth, and fifth steps. It’s absolutely vital to growing your business.
You wouldn’t wave at a stranger through their window, and then immediately walk away and expect them to be your new best friend. 
Hopefully, anyway…

Free to use image from Unsplash
Lead nurturing is the fine art of converting leads into paying customers.
To do this, you’ll need a solid lead nurturing strategy to take your leads from initial contact to committing to purchase.

Getting to know you
Understanding your buyers is a great starting point.
You can begin by getting to know your customers better. 
Their age, location, values, the technology they use – details matter. Details are a great indicator of behavior. They can help you segment your customers and build buyer personas.
And there are many tools in your arsenal. Modern methods include using well-sourced data, but old-school methods like asking your subscribers to complete surveys can work just as well.
This allows you to tailor your outreach on a much more individual level.
A single email blast to all 1000 of your subscribers is going to reach some people, sure. But your subscribers are a diverse group of people from many different walks of life. You’re going to get as many misses as hits.
That’s just bad ROI. 
Don’t just throw everything at the wall and hope it sticks. Segmenting customers and building buyer personas is the “getting to know you” stage of nurturing your leads.

Let’s meet up!
Research shows that leads go through a number of steps before they reach that all-important final sale. 
The buyer’s funnel is a useful visual tool to illustrate these steps.
 

Image sourced from business2community.com

Your goal is to nurture your leads all the way through this journey. You need to reach your potential customers at each step, and offer them precisely what they need at the exact right moment.
Sounds simple, no?
Here’s an example: your business specializes in online phone numbers. Your prospect is a young entrepreneur who needs a good business phone number provider. They do a Google search, click through to your site, and enter the awareness level. What can you offer them at this level? Perhaps an attractive, informative, and easy-to-navigate website.
They like what they see and sign up for a free trial. Now they’ve entered the interest level. This has given you their contact information, name, and maybe a little insight into their pain points. Now is a great time to hit them with a personalized introductory email that offers further information about your service. 
Most customers commit to purchasing only after five to 12 follow-ups, so each step of the funnel offers you new and vital ways to nurture your lead. Get to know them, figure out their needs, and offer them the right kind of contact.
Who doesn’t like to feel a little wooed? 

Wanna chat?
These days, the entire world is at your fingertips. There are so many ways to reach out to people.
This can be both a boon and a curse. 
But getting to know your leads and their habits as they travel down the buying funnel can help you target them in just the right way.
We tend to lean on email as the most important sales tool, but don’t put all your eggs in one basket.

Image sourced from digitalmarketingcommunity.com

There’s value in other lead nurturing techniques. 
Depending on factors like age, industry, and technology usage, your outreach is going to vary.
Maybe one of your leads is the older owner of a small business in the evaluation stage of the buyer’s funnel. A personalized phone call from a respected peer might make them feel more appreciated than a social media post. 
Another one of your leads is a young bargain hunter in the interest stage of buying a pizza. A social media post from their favorite restaurant offering a discount code is going to hit the spot.
Connecting with leads across their preferred channels at the optimal moment can feel almost like fate. 
You can make your prospects feel valued by anticipating their needs. Valued customers are return customers!

You’re important
Some relationships need a little more attention than others. 
Using lead scoring can help you prioritize your resources. 
Based on your customer segmentation and buyer personas, some leads will have a higher likelihood of converting than others. 
Is your lead an entire group of people or one B2B decision maker? Who opens your marketing emails and clicks through on promotional offers? Is your lead ready to buy or do they need more time to consider? 
Measuring the potential of your leads is going to help you allocate your manpower more effectively. 
You don’t want to waste all your resources courting a Hail Mary. But you also don’t want to end up so overwhelmed that you forget that all-important follow-up. 
You have a finite amount of time and energy, so spend them on the best ROI. 

But my time is precious
There comes a point in every relationship where you need a little me time.
You can’t be there for everyone, all the time. So don’t be afraid to bolster your lead nurturing process with automation.
CRM tools can help streamline every step of this strategy, from customer onboarding to reaching out at the critical moment. This can save you time and manpower, as well as keeping things organized.
Businesses credit automation for a whopping 451% increase in qualified leads. 
And it’s not difficult to understand why. You want your business to grow and flourish, but success comes with an abundance of responsibilities. How do you continue to nurture your leads with that personal touch they’ve come to appreciate?
Automating emails, texts, or social media posts, as well as using CRM organizational tools, can help you stay on top of your leads and their journey. 
You’re still putting your customers first, but in a realistic manner that benefits you both.

Nurture in a nutshell
Lead nurturing emails have four to 10 times better response rates than generic email blasts, and nurtured leads make 47% larger purchases than non-nurtured ones.
If these kinds of statistics don’t convince you the importance of lead nurturing, try it yourself! 
Use these tips and tricks to create your own lead nurturing strategy. 
Build those relationships, and your buyers will reward you for it.

Bio:
Jenna Bunnell – Senior Manager, Content Marketing, Dialpad
Jenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system that provides valuable call details for business owners and sales representatives with toll-free numbers in Canada. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways. Check out her LinkedIn profile.

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