As you saw in the data above, WooCommerce is the most popular way to make an e-commerce store in 2021.
WooCommerce is not a standalone e-commerce platform. Instead, it’s a plugin for WordPress. If you’re not familiar with WordPress, it’s the most popular way to build a website in general, powering over 40% of all the websites on the Internet.
To launch a store with WooCommerce, you’ll first need to install the WordPress software on your web hosting. Then, you can add the WooCommerce plugin to WordPress to turn your site into a fully functioning e-commerce store.
Like WordPress, WooCommerce is a free, open-source project, which means that anyone can download, edit, or copy its code. It’s developed by Automattic — the same team behind WordPress.com and Tumblr.
WooCommerce’s standout value propositions are its flexibility and affordability. While WooCommerce itself is a plugin for WordPress, you can also find thousands of official and third-party WooCommerce plugins that further extend the core WooCommerce platform. You can use these plugins to improve your store’s shopping experience, better market your store, connect other tools and gain more control over your store.
You can also use WooCommerce themes to control how your store looks. You’ll find thousands of WooCommerce-compatible themes for a range of different niches.
If you can’t find a pre-made plugin or theme that does what you need, you also get full access to your store’s underlying code, which means you can make your own direct edits (or hire a developer to do things for you).
Overall, WooCommerce is popular because it’s free and it offers full flexibility, while also still keeping things simple enough that non-developers can use it to build a fully functioning, secure e-commerce store.