Whether you are writing just to spread awareness or advertise your product ─ how you write and structure your new blog posts matters a lot. Did you know many people would not bother reading if you do not break up your copy with paragraphs or visual content as it is too indigestible? Writing a blog can be a tedious task since success depends on creating something interesting. Otherwise, no one would interact with your story.
As the statistics show us, about 59% of the global population are active internet users. So more people are using the internet as a source of information. Another important statistic to consider is that there are over 31 million bloggers in the USA alone. That means you need to focus on creating quality blogs to stay in the game.
In layman’s terms, having a clear plan before writing content is crucial. So when it comes to writing, following a structure can up your game. For the most part, most blogs follow a similar structure with expectations of success. Let’s see the main components that a blog should have to be considered great.
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1. Create a Killer Headline
The headline of a blog or title is what will grab the attention of readers. The headline should do two main things:
- Grab the attention of the reader
- Make the reader want to read the entire post
One of the most effective ways of doing this is through emotional words. People are usually moved by emotions. So adding emotive words can make a reader click on your post. Even if you want your work to speak for itself, adding a killer title will be what draws readers to your post.
2. Add The Subheadings
One of the most important things you don’t want to miss out on is creating subheadings. No one wants to read loads of information clamped together. An effective method of dividing content into something easy to read is through subheadings. Subheadings also provide readers with the most important parts of a blog. So users can easily skip to important parts.
Apart from making the life of users easier, subtitles also boost your SEO. It lets search engines know what your post is about. There is an ongoing debate about whether subheadings should include keywords. The main focus should be using descriptive words or phrases so that search engines can easily identify your blog.
3. Make the Body Informative
As you are creating content, remember that users are looking for information. So it is only fair if you add as much information as possible. If you don’t add useful information, readers will not return to your website. While the title gives users an idea about what the post is about, the body is the center. It has to contain useful information and answer the main concerns that readers have about a certain topic or problem.
You can check the main question that readers ask in the Snippet Google form or go through the competitor’s FAQs block. It could be useful if you are stuck with the article’s structure.
When writing a new piece of copy, it is recommended to do a keyword search. It will also help you structure the article and stay on topic. But remember that the Google algorithm uses other factors to understand what your post is about. So there is no need to blast your blog with unnecessary keywords, add them naturally in the sentences.
4. Link to Other Sources
Adding links in your text is crucial for several reasons. First of all, it is a form of advertising. This works mostly for internal links. You are essentially asking readers to check out the other content on your website. This will only work if you use links that lead to useful information. With internal links, users will stay on your website for longer, which is the goal.
Pro tip: you can use an internal linking automation plugin, for example Link Whisper, to automate internal linking on your blog to the highest degree possible.
External links are equally important. These links lead users to other websites that provide additional information. It not only shows your expertise on the topic of your blog but also works to your advantage on search engines. Websites that have organic links have a higher SEO ranking. Adding both external and internal links is the most important factor for SEO.
5. Work on Meta Tags
A metatag gives Google a short description of what your blog is about. This is what Google will display on the search results. Without this, search engines will usually show the first sentence of your blog when search results come up. For the most part, the first sentence doesn’t provide details about what the post is actually about.
6. Don’t Forget the CTA
If you want to get a response from users, the best way is through a CTA. Putting a call-to-action at the end of a blog is a way to tell readers what kind of action you want them to take.
Sometimes people may read a post but not know what to do next. It is your job to tell them what to do. The CTA can be something like:
- Check out our other blogs
- Sign up for a newsletter
- Follow us on our Facebook
- Share with others
- Write your comments
The list of CTA options is unlimited. Make sure that it is catchy. Also, adding a CTA button makes the experience on your website more engaging.
7. Include Infographics
According to Forbes, 91% of people prefer visual content over text. So it would make no sense to create a blog without adding any sort of visuals. Infographics are very effective when creating content. They serve as effective functions:
- Allow you to illustrate the main points
- Divide the text into smaller parts
- Make your content more appealing
Search engines also check how much time users spend on your website. The more visual content you add, the longer users will stay on your website. This in turn will mean a higher SEO ranking. Infographics also give you an edge when you use social media to promote content.
People will want to click on your content as long as you have great infographics. There are several ways to create infographics. One of the easiest ways is through an infographic template. With templates, you avoid the complexities that come with designing infographics. More than 40% of content marketers say that original infographics are more effective. Templates also allow you to create original infographics. Create amazing infographics quickly on your browser.
Blog writing can become more interesting if you follow a structure and add components. Making a checklist to ensure that all the main components are included is crucial to success. You guys just need to keep in mind the main points. For example, an interesting heading will make readers check out your blog. It is important to divide content into smaller bits using subheadings. Don’t forget to add a spicy description of what your post is about. Google will pick this up in search results. Adding internal and external links will mean a longer interaction with users.
Infographics are also a crucial part of visual content and visualization elements bring an amazing functional purpose. For sure, the infographics templates help businesses and startups present content in a more appealing manner. Your content will also be easily shared among users and through social media when you add infographics.
Finally, make sure you tell users what the next step is by adding a CTA. These key elements should help you create amazing content and blog posts!