Furniture Market StatisticsAccording to Dream Décor Report 2019, “40% of consumers would turn to a major retailer like Amazon or Wayfair if a boutique retailer didn’t offer free shipping, though 11% of consumers had regretted buying mass-produced furniture from a major retailer like Amazon and Wayfair.”For boutiques, small furniture retailers and home décor retailers, like you, it is a significant opportunity to grow.You just need to cater to consumers who don’t want to go for mass-produced products and offer those consumers unique furniture items.
What People Feel About Their FurnitureSocial media play an important role in our lives. Many of us tend to share our happy moments instantly on social media. So many people want to have picture-perfect furniture.15% of consumers have felt that others judge their home décor and furniture, and 18% of consumers have felt pressure to have Instagram-worthy furniture at their homes, as found in the report.The report also states that 14% of people feel that big retailers have too many options, making it difficult to choose the right furniture.Furthermore, many times, big retailers that often sell mass-produced products don’t have the furniture items people want to buy. And consumers end up buying mass-produced furniture.11% of people, according to the report, regretted purchasing mass-produced furniture.
What Buyers wantConsumers want to have unique furniture. In fact, 25% of people agree that they would likey to buy furniture item that is not mass-produced.
How Small Furniture Retailers Can Boost GrowthSmall furniture retailers or home décor retailers don’t sell mass-produced products. So there is a huge scope for them to grow their business if they focus on improving their shipping process.People want to buy a unique piece of furniture but not only they expect free delivery but they also want quick delivery.
- Offer first-to-final mile delivery
- Provide live tracking option
- Provide instant final quote at checkout
- Try to minimize shipping charge
The ReportThe survey was conducted online by the third-party research firm YouGovPlc. 1227 people (aged+18) participated in the survey. 330 people of the total had purchased an oversized piece of furniture in the past year.Image: Depositphotos.com
Check out our Starter Sites built with #ToolWeLove including Toolset, Elementor Pro, and Astra Pro.