30 March 2019
Local Seo Factors To Rank A Small Business In Short Time Over the years, the idea of business marketing has evolved with the introduction of digital marketing which contributed to SEO as a vital strategy to gain online exposure. When you are working on a small startup, it gets extremely crucial to gain the sight of local customers for revenue generation. However, the lack of online presence and an improper website could make you miss your business goals. Therefore, it becomes essential to work on the necessary local SEO factors to gain the right customer response and position on SERPs.Though you may find numerous packages for small business SEO, we bring you a list of 5 significant local SEO factors that can heavily affect the popularity of your small business in your niche. Start With Google My Business Page (GMB) The first and most significant step for any local SEO plan for the business is to establish Google My Business Page. As GMB allows the local audience to contact you through your website, social profiles, and reach to your business store offline too. GMB is used to showcase your business because it contains your business description, work timings as well as reviews from the customers adding credibility to your website. So, it is very important to ensure that all the information about your business is accurate like working hours, days, contact number, and more. Moreover, it also helps you to list your business on Google Maps so it becomes effortless for the people to reach you. One can also monitor what information you want to showcase on the search engine when a user searches a query related to your business. Website Optimization This step involves everything from keyword research, content to meta descriptions and images. Creating meta descriptions with the local keywords can help in driving the CTR for the people looking at your business. Pros call it on-page optimization where we need to add keyword oriented meta-data and content on the website to seek the relevant traffic. Whereas off-page optimization includes citations, business listings, social bookmarking that can add value to the local SEO campaigns. But it is vital to creating organic links to achieve better SEO results for your local business. Advance the Loading Speed of Website Website speed is the key factor responsible for the ranking of the website on top. It is because even your website contains the adequate information required by the users if it is taking time to load then it transfers the bad signals to search engines affecting the website ranking. Using tools like Google Page Insights can help to determine how fast or slow the website is loading and how to overcome the speed issues. Ensure Mobile-Friendly Website People who search for local brands are more likely to use mobiles instead of laptops or computers. It is so because people always remain in a hurry and look for instant results for their search. Other than this, mobile comes handy and extremely comfortable to use whenever are in need. So, if your website is ranking at a decent position but is not mobile-friendly, then there arise the chances of other mobile-friendly websites to overtake your position in the meantime. Hence, to always rank on the top of the Google search engine and drive more traffic to your website, it is important to keep the user convenience in mind and design the website accordingly. Encourage Customers to Write Reviews Feedback of the customers in the form of Google reviews in your local listing creates a huge impact on your website rankings. Because if there are reviews of genuine users on the website, Google thinks that your business is driving more traffic as people are talking online about the services offered by you. Furthermore, if you have more genuine reviews as compared to your competitors then your website is more likely to improve the ranking and experience better customer engagement on the web. Search engine optimization is the chief support of online marketing and a powerful way of generating sales. It takes time to show the results but once it gets started then you can reap the benefits for a longer time. All the small businesses that seek to solidify them at the top of local searches need to follow these tips in the balance. So, ensure executing your local SEO efforts flawlessly and achieve the next level of online success. About the Author RAVI SHARMA || Chief Executive Officer, Webomaze Technologies
18 March 2019
Cryptocurrency Wallets A cryptocurrency wallet is a piece of software or hardware which gives the ability to exchange the cryptocurrencies and store them. Each crypto wallet is unique and encrypted. The wallets save the private key and public address of the users and helps to store, send and receive cryptocurrencies. All the crypto wallets fall into two categories they are hot storage and cold storage wallets. The hot wallet is something similar to the one most people carry around in pockets. This kind of wallet gives easy access to the cash and is pretty vulnerable. The cold storage is something like a savings account, which is impractical for a day to day use, but is extremely safe. Hot wallets are connected the internet and are termed as hot storage. These hot wallets include desktop and mobile wallets, exchange wallets, Multi signature wallets. The hot wallets have its own pros and cons, the pros include; A quick, easy and instant access to the funds. The wallets are easily supported in different devices. It very ideal for the beginners and is very user friendly. The cons include; the wallets can be vulnerable to cybercrime and hacks. The wallet has chances to be damaged if the device gets damaged. Cold storage as said does not gives great accessibility similar to hot wallets but are extremely safe. The cold wallets are not linked to internet and are completely a cut off to it. It is always safe to save a majority of the funds in a cold wallet rather than hot wallets. The cold storage wallets are of two types Hardware wallet and Paper wallet. Hardware wallets are the physical devices which store the cryptocurrencies, in the form of USB styles or pen drives. These hardware wallets have become popular because they have the capability to store and secure the currency along with making its transactions simple and straight forward. The advantages of these hard wallets are they are provided with private keys which keeps the funds safe and secure. The private keys are stored in a protected area called microcontroller. The hardware wallets are designed to be sleek and can be carried easily. The disadvantages of them are as it is a physical object chances of being stolen are high. Cold storage called as the paper wallets are the safest ones to save the cryptocurrencies. The idea of this paper wallets is very simple. A wallet is set up with few simple instructions, then the private and public keys are printed on a piece of paper, this can be in the form of a QR code to access the funds. The advantages of it are they help to use funds in a fairly regular manner. To understand these terms and instruction of cryptocurrencies the users need not be a man, because it does not require a physical energy to operate it. A simple tech savvy who owns a computer and internet can gain information on it and apply the same to operate the crypto technology and It is quite an easy task for a women to perform on it, as they are the most tech savvy people compared to men. Courtesy of: MrBTC.org
21 February 2019
(via: https://pixabay.com/en/analytics-information-innovation-3088958/) In the modern day, companies collect a ton of different data on their customers. Purchase history, demographics and many more insights are frequently collected. These insights can help companies make important decisions surrounding marketing, production and so much more. However, in addition to this data helping companies learn more about their customers, it can also enhance the customer experience. This article is going to look at several different ways that big data can improve customer experience. It Can Offer a More Personalized Experience One of the biggest benefits of big data is that it can help offer a more personalized experience. Because of all of the data that companies are collecting, they get a much deeper insight into the wants and needs of the customer. This allows them to tailor the customer experience to a certain extent. If a company knows more about you, your interests and your location, they can deliver more targeted messages. By treating the customer like an individual and not just another number, you are instilling a sense of loyalty within them. Using big data can also help learn how customers feel, so you can connect with them on an emotional level. Using big data to learn the preferences of your customer is without a doubt something every company should be doing. It Can Save Customers Time With how busy most people are, very few individuals are interested in wasting a lot of time dealing with customer service reps. Unfortunately, dealing with customer service at many companies entails long email chains, or waiting on hold on the phone or in line waiting for a live chat. Big data makes it possible to analyze the questions that are commonly asked, and help determine the best and quickest way to answer them. Big data can also help identify both the strong and weak points of your customer service procedures. So if certain aspects take to long or don’t have good results, you can come up with ways to optimize them. It Can Help Keep Their Information More Secure(via: https://pixabay.com/en/computer-security-padlock-hacker-1591018/) While companies love having access to a wide range of data and information from their customers, that also comes with a lot of responsibility. Data breaches, hacks, and leaks are on the rise, and they can cost companies millions of dollars. In addition to that, it can cost a company their good reputation and the trust of the customer. As a result, keeping this customer information safe is incredibly important. Doing things like password protection, 2FA and logging can help. Even if you use a custom-made cloud application, you can utilize a Heroku logging setup to ensure everything works as expected and is secure. However, big data itself can even help you keep information secure. In fact, a recent survey found that 80% of respondents use big data to combat cyber attacks of all kinds. See, big data can store a ton of information and data, some of which can be used to detect potential issues or weak points. This security-related info also will reduce the time it takes to resolve an issue. Insights and analytics from big data-related tools can have an impact in spotting a variety of security threats before they occur. It Can Help You Analyze Customer Service Agents Good customer service procedures and protocols are great, but it is ultimately the employees that will make or break your customers service. They are the ones interacting with customers on the front lines. These agents need to be on top of their game, as if not, you could lose customers quickly. Big data can help you track and analyze how good customer service agents have been. Insights from big data can tell you how long an agent’s calls are, how happy customers are after dealing with a particular agent and a lot of other pertinent information. By using big data in this regard, it will help you know which agents are high quality, and which need a little bit of work or assistance. If you have all of your agents operating at their best, it will only improve the overall experience customers have. It Can Teach You More About the Customer Journey When utilizing your service, website or platform, all of your customers will take a journey. This journey is from when they discover a company, to when they convert with said company. Unfortunately, not everyone that discovers you is ultimately going to convert and become a customer. Thankfully, using big data can help tell you why. Big data will provide you analytics on where you are losing most potential customers in the journey Based on the analytics you receive, you can make changes where necessary. For example, if you are getting a lot of visits but few conversions, you may need a stronger landing page or more incentive to convert. By changing, updating and perfecting the journey of a customer you will get more customers. In addition to that, you will be providing more value to customers through their journey, thus improving their experience. In conclusion, hopefully, this blog post has been able to help you learn the ways that big data can improve the experience of customers everywhere. Author: Melina Petrovic
07 February 2019
Study reveals key findings in how marketers will shift marketing dollars over the next 2 years. San Diego-based Ignite Visibility recently released a new study which highlights a growing shift in digital marketing. The study surveyed businesses in six revenue brackets – under 1 million, 1 to 5 million, 5 to 10 million, 10 to 20 million, 20 to 50 million and over 50 million – in order to gain insight into how they would be investing in digital marketing over the next two years. Additionally, the study analyzed which digital marketing channels would be most popular. “It’s incredibly important to be forecasting ahead and making sure you have the right digital strategy,” says Ignite Visibility CEO John Lincoln. “ We’re dedicated to bringing best-in-class insights to the industry so marketers can have the most effective strategy in place.” The findings reveal an overall shift toward online marketing channels across all business categories. They also reveal that many smaller businesses still struggle to effectively measure ROI and conversion rates. Furthermore, social media is by far the hardest channel for businesses to manage. “We’re seeing a large shift from offline to online because digital channels are more trackable and generally produce a higher ROI,” continued Lincoln. In the study, we also say clear divisions in the business size and type of digital marketing channel they liked the most. But overall, social media marketing seemed to be a big pain point for all marketers.”To view the full study visit Ignite Visibility: https://ignitevisibility.com/new-study-300-marketers-reveal-disruptive-shift-digital-strategy/ Learn more about Ignite Visibility Ignite Visibility is a premier Internet marketing company based in San Diego with a mission singularly focused on providing the highest level of customer service in the industry. By establishing mutually beneficial, long-term relationships with our clients, we create custom solutions uniquely tailored to meet the specialized business objectives of each client. Ignite Visibility was named #1 SEO company in the United States in 2016, 2017 and 2018 by Clutch.co and named #1 paid media company in USA by 10 Best PPC in 2018.
28 January 2019
Smartphones are taking over… but why? There’s estimated to be 237.6 million smartphone users in the U.S., according to Statista. Smartphones simplify the way we search for and obtain information, which makes finding the answers to our questions easier than ever. As a result, many people are cutting the cord with their internet provider for more reasons than just ease. Allconnect® partnered with YouGov to conduct a survey to see why people are making the switch to smartphone-only internet. According to our research, one of the most common reasons for using a smartphone instead of traditional internet service is cost. Our survey found that of the 11 percent of U.S. adults only using a smartphone to connect to the internet at home, 36 percent did so because traditional internet coverage was too expensive. A majority of our smartphone-only internet participants reported having both an income level under $40,000 and no college education. This cost factor has created an ever-present “digital divide” between lower-income Americans and those with higher income levels. According to the Pew Research Center, “In 2016, one-fifth of adults living in households earning less than $30,000 a year were ‘smartphone-only’ internet users,” a 12 percent increase since 2013.According to the Pew Research Center, “In 2016, one-fifth of adults living in households earning less than $30,000 a year were ‘smartphone-only’ internet users,” a 12 percent increase since 2013What’s being done about this digital divide? Fortunately, there’s a strategy in place to help shrink the divide. Lifeline, a Federal Communications Commission program, aims to “help make communications services more affordable for low-income consumers,” by providing discounts on select home, wireless phone and broadband internet services. Introduced by President Ronald Reagan in 1985, the program currently helps around 12 million people receive affordable telephone and internet service, according to Newsweek. Our YouGov survey found 39 percent of U.S. adults are aware of the Lifeline program, 12 percent have used it at some point in their lives and 8 percent are currently using it. So, what’s the catch? The FCC is looking into cutting the program by “limiting broadband choices for poor people,” according to an Ars Technica article. This means 8 of the 12 million Americans using Lifeline will lose access to affordable internet service. The proposal, introduced by FCC Chairman Ajit Pai, will heavily affect territories like Puerto Rico, where, as reported by Newsweek, about 17 percent of the total population uses the program. There are additional states with high Latino populations that would be heavily set back by Pai’s proposal. According to our YouGov survey, 18 percent of California’s population, which is approximately 40% Latino, would be affected by the program cut. Pacific Standard published that of the 69 percent of California’s Latino population with access to the internet at home, 61 percent use a smartphone to connect, rather than a computer. The article also states that the most common reason for high smartphone use is cost — data that falls right in line with our survey results — and continues by pointing out the difference in navigation quality between smartphones and computers. With the digital divide between low-income Americans growing wider, predominantly due to the correlation between access to traditional internet service and one’s socioeconomic status, why would the FCC be looking to cut the Lifeline program when it’s one of the most important factors in decreasing the divide?…with Pai’s new proposal, those 70 percent of individuals would lose their primary method of accessing the Internet.Spoiler alert: cutting the program is good for business. An official FCC Fact Sheet published in October 2017 states that the cut would “…improve the business case for deploying facilities to serve low-income households… making deployment of the networks more economically viable.” In other words, the cut would be great for limiting competition and enhancing telecommunications economics, but not-so-great for those relying on the program. According to Ars Technica, “70 percent of wireless phone users who rely on Lifeline subsidies buy their plans from resellers, i.e. companies that purchase capacity from network operators and then resell it directly to consumers.” And with Pai’s new proposal, those 70 percent of individuals would lose their primary method of accessing the internet.Enjoy high-speed internet at home Find fast home Wi-Fi plans from popular internet providers. Use Allconnect to search for internet providers and pricing near you.View internet plans94 percent of [low-income] families in the survey have internet access, either through a home computer or a smartphone and 52 percent of those with an internet connection at home say it is too slow.Are there other benefits to switching to smartphones? An additional contributing factor to increased smartphone use over traditional internet service is, simply enough, slow internet. Through our YouGov survey, one Comcast internet user revealed that they “have [internet service], but it doesn’t work half the time.” This user represents the 12% of respondents that stated they rely solely on their smartphone due to a lack of quality high-speed internet in their area. A 2016 study by The Christian Science Monitor regarding low-income families’ access to internet found that “94 percent of [low-income] families in the survey have Internet access, either through a home computer or a smartphone” and “52 percent of those with an Internet connection at home say it is too slow.” Your takeaway Smartphones have enabled those with lower-incomes to gain dependable access to the internet, whether it’s for job searching or paying bills online. Likewise, Lifeline has increased access to smartphones by providing more affordable data plan options. With low-income families already feeling the impact of slow or high-priced internet, it’s more important than ever to stay up-to-date on the politics of internet coverage. Follow along in the Allconnect Resource Center for further information on the future of the Lifeline program. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1280 adults. Fieldwork was undertaken between 17th – 18th October 2018. The survey was carried out online. The figures have been weighted and are representatives of all U.S. adults (aged 18+). This article was originally posted here BY Claire Dickey | Thu Jan 03, 2019
28 January 2019
5 Web Design Trends You Need To Know About In 2019 It’s an exciting time for web development, and 2019 set to be another huge year. From the increasing importance of mental health to the prophecies of Charlie Brooker, there’s plenty to inform your web design over the next 12 months. Here are some of the best and most exciting web design trends you can expect to see in 2019. Recommended reading: Best Practices For Mobile Form Design Make mobile the first thing you think of Mobile has long since passed desktop as the main way people use the internet. This trend will only increase in 2019, as more and more people get access to smartphones. The result is that your website must be mobile-first. Mobile-first design should be the norm, the default, the way that you think about your website You can check your website using a tool like Google’s Mobile-Friendly Test. Using the example of Wikipedia, this is what you get when you use the tool: Credit: Mobile-Friendly Test Enterprise brands are leading the way in mobile-first design, making it a vital arm of their online commerce strategy. Companies like Rebecca Minkoff use connected stores, while businesses like Blue Host optimize their page layouts for mobile traffic. However, the most important feature for 2019 is to create mobile-only personalized experiences. This angles your design towards the short attention span of mobile users, extracting vital seconds of interaction in order to turn your website visitors from users to customers. You can find out more about the principles of mobile UX by watching the great video underneath:Charlie Brooker heralds the arrival of interactive design If you’re asking “Charlie who?” The answer is that he’s the creator of Black Mirror, a series that looks at the impact of tech on our lives. The latest installment,Bandersnatch, gives viewers an interactive experience. It’s part of a growing trend towards interactive design, one that your website can’t ignore. You’re probably already employing elements of interactivity in your web design. For example, allowing your customers to leave comments is one way of letting them interact with your website. Another is to let people choose the color of your products. 2019 will see this go further, as websites become more personalized. This will evolve websites into individual, rather than generic, interactivity. You can more about the benefits of interactive design by reading this superb article. And if you’ve not seen Bandersnatch, watch the trailer below and prepare to be blown away by the future of interactive design!
28 January 2019
Written by Adam Heitzman HOW POPULAR IS VOICE SEARCH? RESEARCH | RESOURCEEditor’s Note: This post was originally published in February of 2017 and has been updated for accuracy and comprehensiveness. “Hey Siri (or Alexa, Google, or Cortana), can you tell me what the weather will be like today?” Every year, the functionality of voice search assistants evolves. Whether it’s a smartphone, tablet, stand-alone beacon (like Amazon Echo), or even your refrigerator, these personal AI assistants are here to help in all kinds of ways. From the weekly weather forecast to turning on the lights in your kitchen or ordering a pizza, the opportunities with voice search programs are turning out to be endless. With growing functionality and increased presence in our smartphones, we wanted to know how many people are regularly using mobile voice search commands, which AI systems are the most popular, and what exactly people are using them to search. Want to know what trends we uncovered? Read on to find out.VOICE SEARCH STATS There was no clear winner for preference when it came to frequency of using voice-automated search options. In fact, according to the more than 2,000 people surveyed, roughly 40 percent said they never use it. In 2017, that number was only 28.7 percent, suggesting that for some, the novelty of voice search has worn off. Despite household automated search products like Amazon Echo being breakout trends at the 2017 CES show in Las Vegas, many users are still not using mobile voice search, regardless of its upgrades or conveniences. Still, voice search has earned some loyal fans. Although the number of once-a-month users has decreased from 23 to 15.45 percent over the last year, the percentage of more frequent users has held fairly steady. Over 21 percent of respondents in 2018 said they use voice search at least once a week, while nearly 23 percent use it every day (compared to nearly 26.7 percent and 21.6 percent in 2017, respectively). As we’ll explore below, usage trends are emerging among different age groups, helping us understand not just who’s using voice search but why. In asking our 2,000 participants why they chose to use mobile voice search, over 29 percent thought it was easier than manually searching for answers. About 22 percent used voice search because they weren’t able to look at their phones. Further, when we asked when they used it, over 34 percent of participants said they put voice search to the test when they were driving. Another 21 percent said they used it when they were preoccupied with another activity. For users who take the time to know their integrated voice assistants a little more personally, they can be time savers in the end. Finally, over 37 percent said they thought it was faster than using mobile browsers or other resources — compared to only 25.7 percent in 2017 — while nearly 82 percent thought voice search was accurate. THE VOICE BATTLE CONTINUES Many of our users had a voice search assistant built into their smartphones. Depending on which phone manufacturer you’re committed to, you might be more familiar with Google Assistant or Apple’s Siri. Over 90 percent of respondents had one or both of these programs on their phone, while nearly 76 percent listed Google Assistant or Siri as the voice search program they favor. In both cases, Google Assistant seems to have gained a slight edge over Siri. Other less popular assistants included Microsoft’s Cortana, Amazon’s Alexa, and Samsung’s Bixby. Of these, Alexa (the digital assistant of Amazon Echo), is by far the most popular option. Nearly 17 percent of respondents reported having Alexa on their phone, and nearly 14 percent identified Alexa as the voice assistant they use most. At the 2017 CES show in Las Vegas, Echo earned critical praise for its evolved home integrations and voice search capabilities. According to our research in 2017, around 92 percent of our respondents felt Alexa was accurate, while 93 percent of Cortana users and nearly 91 percent of Google Assistant users found their voice assistants to be accurate. At the bottom was Apple’s Siri — only 82 percent of users thought it was accurate. Alexa was still at the top of the list in 2018, but users were less satisfied across the board — perhaps because users are beginning to expect more from their voice assistants. Still, a respectable 88 percent thought Alexa was accurate in 2018. Google Assistant jumped to second place, with 87 percent of users finding it accurate. Siri and Cortana rounded out the list at 77 and 74 percent, respectively. COMMON VOICE ASSISTANT COMMANDS With users capitalizing on moments where they might have otherwise been preoccupied with other tasks (like driving, watching TV, or cooking), the most popular request of voice search services in 2017 was to play music. Whether you’re in the car and want to hear a certain tune or tidying up around the house and need some music to pass the time, asking that invisible someone in your smartphone to find the perfect tune might be the ultimate convenience. Playing music is still a popular voice command in 2018, with over 35 percent of respondents using it regularly. However, even more users — over 40 percent — ask their voice assistant for directions. Nearly 33 percent ask for the weather forecast, while over 23 percent use their voice assistant to search for local businesses. Speaking of convenience, over 17 percent of survey participants regularly use voice search to help them set, cancel, or manage their alarms. Asking Siri or Google to play a catchy song is one thing, but getting them to turn on your alarm when you’re already in bed means not having to get up or double-check that it’s set. Nearly 10 percent use voice search to add or manage appointments and events in their calendar. Other popular commands included looking up a contact number (nearly 22 percent) and finding recipes (nearly 18 percent). Around 14 percent of respondents use their voice assistant for each of the following tasks:Looking up measurement conversions. Asking for a sports score. Checking traffic alerts. Reviewing news headlines. Performing a calculation.Our research also shows that people are having more fun with their voice assistants in 2018. Last year, only 9 percent reported using voice search to ask fun questions; this year, that number is nearly 36 percent. Women and millennials are each about 7 percent more likely than their male or baby boomer counterparts to make use of this feature. Silly questions might seem, well, a bit silly, but where else can you get entertainment like this with no cost? VOICE SEARCH, BY GENERATION In 2017, millennials were more likely to put their personal AI assistants to task with nearly as many common search phrases as Gen Xers and baby boomers combined. However, it appears baby boomers and Gen Xers have caught up over the last year. Our 2018 survey found no significant difference in the top voice commands by gender or age. That doesn’t mean every generation uses voice search in the exact same way, though. The order of which commands are most popular does vary slightly between age groups. Gen Xers are the most likely to ask for directions, for instance, while baby boomers are the most likely to search for a local business. Millennials, meanwhile, are far more likely than either group to use voice search to manage their schedules. Over 20 percent have used it to set or manage an alarm, compared to roughly 13 percent of Gen Xers and 5 percent of baby boomers. For managing calendar events and appointments, those numbers are over 14 percent, nearly 9 percent, and nearly 6 percent, respectively. Some surprising similarities exist, too. Baby boomers and millennials are almost equally likely to use voice search to find recipes, and both are more likely to do so than Gen Xers are. VOICE SEARCH, BY GENDER Our research also showed slight differences in how men and women use their voice search programs. For both genders, the top use was asking for directions. However, women seem to use this function more than men, with roughly 42.5 percent of women and 37 percent of men asking their voice assistance for directions regularly. Women were also more likely to search for recipes, look up measurement conversions, and look up contact numbers. As you might expect, men are more likely to ask for a sports score — 18.71 percent versus 11.61 percent. Otherwise, the genders were roughly equal in their use of popular commands. VOICE SEARCH, BY REGION In 2017, the U.S. didn’t entirely agree with the use of voice search assistants. According to our survey, those in the Midwest were more likely to use voice search — with more than 73 percent of respondents using it at least occasionally in states like Michigan, Illinois, and Ohio. While the South had only a slightly lower average usage than those in the Northeast, it was states in the West that acknowledged using voice search the least. Despite California and Washington being home to some major tech headquarters, only 69 percent of users from this part of the U.S. put voice search to work for them. In 2018, the gaps between these four regions have narrowed. Additionally, usage has dropped across the board. Where 70 percent of Southerners reported using it at least once a month in 2017, nearly 59 percent claim to do so in 2018. Usage in the Midwest, meanwhile, has dropped to nearly 58 percent. Numbers in the Northeast and West sit at roughly 60 percent and 62 percent, respectively. THE FUTURE OF VOICE SEARCH Despite these changes, as the functionality of voice search increases and consumers become more familiar with everything it can do, we expect its popularity to grow. Already, the majority of mobile phone owners have begun to incorporate voice search into their everyday lives. Nearly 60 percent of those surveyed in 2018 use voice search at least once per month, and nearly half use it weekly or daily. While search assistants are changing the way we play music or set alarms, they’re also changing the way we search for localized requests, like businesses or restaurants. Millennials, especially, were more likely to use voice search assistants to help them interact with the outside world by looking up movie times or traffic updates. However, older generations have increased their use of voice assistance technology since our 2017 survey, even surpassing millennials in the use of certain voice commands. With this being the next frontier, you should ask your SEO services provider what they have planned for your website. See Also: What is the Future of Search Engine Optimization? METHODOLOGY We surveyed 2,017 mobile phone users in the U.S. about mobile voice search. SOURCEShttp://www.cheatsheet.com/gear-style/20-questions-to-ask-siri-for-a-hilarious-response.html/?a=viewall http://www.bbc.com/news/technology-38539326 http://www.pcmag.com/article/350857/9-top-trends-at-ces-2017 http://www.twice.com/samsung-smart-fridge-harmonizes-amazon-echos-alexa/60021 https://techcrunch.com/2016/02/03/amazon-echo-can-now-order-your-pizza/ http://www.businessinsider.com/best-siri-responses-2015-6FAIR USE Want to know how to properly share our content with your readers? You don’t need to ask Siri or Cortana. Just make sure to link back to this page.
01 November 2018
If you ask someone what makes a good website, you will probably get a plethora of different answers. However, it all comes down to one thing, and this is user experience. You need to design something that gives users an easy, enjoyable, and intuitive experience. Not only is this important for their personal view of your website, but it impacts search engine optimisation too. After all, a UX design is something that Google ranks highly. With that in mind, let’s take a look at some of the secrets to improving your website’s experience… Improve your 404s There is nothing more frustrating for a user than finding a dead-end. Of course, the main aim is to make sure that you do not have any 404 pages. However, sometimes this cannot be helped, and so you need to make sure you do 404 pages the right way. This means you’re your 404 pages should have a clear direction. Users should know where to go next. If they don’t, they are simply going to exit your website altogether. Onboarding For onboarding to be a success, you must make sure that your viewers reach their success moments. And, for this to be the case, you need to know what success looks like for your user. What do they want to achieve by buying your product, using your service, or visiting your website? Professionals can help you to build your strategy effectively so that you understand the different roles your product is being utilised for, and what success looks like for each of these roles. This enables them to design paths that guide your users through your product features so that success is achieved. Website security Website security is important for a number of reasons. It’s not just the site itself that you need to worry about. If there is a serious breach, then you might even find that your own systems are affected. Whatever software you might use that has anything to do with your website, you will want to keep a close eye on it. It might be that you have some software specifically designed for your forum, for example. If you are not careful, this could easily be used against you by hackers to undermine the security of your website more generally. The most vital thing here is to ensure that you always keep all software updated as soon as possible. This is especially important when patches are brought out for old problems, which have been spotted, but you should do it all the time regardless. You also need to make sure you have trust signals on your website so your users know it is safe. Educate your users You may be wondering how educating your users will improve user experience. Well, users are constantly on the lookout for the right information. If you can supply it at the right time, you will be providing them with the ultimate education. Through educating the user, you are empowering them, and this will often lead to them converting into paying customers. Choose a web host carefully Web hosting is important for two reasons: speeding up your website and enhancing security. Some of the best website builders come with hosting included. You are probably aware that the performance of your website is impacted by the host you choose. However, hosting is not something you often think about when you are trying to keep your site secure. If you want to make sure that you are hosting your website in the safest way possible, then you need to look into what your various options are. Often, it is considerably safer to use shared hosting, so that might be worth trying if you are particularly concerned for your website’s safety and security. Alternatively, you might want to host it yourself, as long as you have the resources. But bear in mind that you will then need to make sure you are protecting your own system as well as possible. Remote user testing The final tip to follow in your quest to improve user experience is to engage in remote user testing. This is something that has enabled the best companies around the world, from Microsoft to Facebook, to improve their website’s user experience, boost conversions, and create a better service or product. Remote user testing allows for greater diversity in testing while also eliminating the need for a lab, and being quick and affordable. This process will enable you to discover the ‘why’ behind your users’ opinions and thoughts, and the ‘how’ behind their actions, so you can make tweaks to improve your website. If you follow the advice that has been mentioned above, you will notice drastic improvements to your website. Not only will you start to climb up the search engine result pages, but your conversion rates will improve too. The article was written by Jann Chambers from UK Web Host Review. @UKWebHostReview
11 October 2018
Have you ever clicked away from a website because you couldn’t decide if their services would be the right fit for you? Or just because something about the brand’s voice didn’t really resonate with you? The purpose of web copywriting is to make sure you don’t do that. To persuade your potential customer to choose you over a competitor, you need to have more than a couple of great, attention-grabbing headlines on your website. Your web copy needs to resonate with your target audience on a deeper level – and for that, a sense of style and purpose is essential. You need to know exactly what your brand is trying to say, and how you are going to go about it, down to the very last abbreviation and apostrophe. Without this understanding, your message may get lost in the wind, and your potential customers may leave your website to purchase something from your competitors instead. Stay consistent to build trust Consistency builds trust. And trust leads to sales. Remember, having a website is not just about presenting a beautiful face to the world. It’s about using that face to sell your products and services, which simply will not happen if your potential customers don’t trust you. Staying cohesive and consistent in your web copy will help you look and sound more professional, establishing the kind of trust that is needed to make a sale. Consistent does not have to mean boring, either. Think about Richard Branson, for example. He has built a multi-billion dollar empire around doing the unexpected and the risky. And yet he is consistent in delivering an amazing, customer-centric experience that is aligned with his values of adventure and risk-taking. These values are communicated frequently and consistently in all of his marketing materials, including his web copy. Keep in mind that you need to stay consistent in both your purpose (what you are saying) and your style (how you are saying it) to really take advantage of the “consistency builds trust” principle. Let your purpose do the persuading Remember the old saying: if you are talking to everyone, you are talking to no one. If your copy is trying to persuade everyone, it will not persuade the people who really matter. To be effective, your web copy needs to be very clear about the people you are trying to reach and the point you are trying to get across. Just like a mumbo-jumbo of styles and tones will turn potential customers away, so will a message that’s diluted and lacking purpose. However, a very clear, passionate message can save a website and a business that has fallen behind the times in the design department. If you let your purpose shine through in every piece of copy you put on your website, you will increase the persuasive power of your writing. Make the most out of your words Unfortunately, knowing what your brand is all about and what you are trying to say with your copy is not always enough to make you stand out in a crowded market. It is also important to know how to make the most out of the words you put on the page. Even if you can’t afford to hire a professional copywriter, knowing a few basic style and language rules is important to really make the most out of your copy. In general, using direct, persuasive language will convince and move the reader along in the buyer’s journey. Flowery language filled with unnecessary adjectives will confuse them, and make them click away from your website. And the same goes for using unnecessarily long words or jargon — they’ll make you sound like you are trying too hard. And the same goes for using excessively lengthy phrases when a shorter word will do, for example saying “due to the fact that” instead of a simple “because”. Try using one of the many online grammar and spelling tools to give your copy a second pair of eyes. Even the most skilled writer misses things every now and then, so it’s worth double-checking. Project a strong brand identity Building a brand identity is not just about designing the perfect logo or choosing the right fonts or images for your website. Your messaging and positioning is a core part of your brand, and nowhere is it better reflected that in your website copy. From your About Us page to your Services page, your website copy is the place to show your potential customers who you are and what you stand for. A strong brand identity is vital in trust-based ecosystems like ecommerce — a brand identity can make or break your product business. In fact, a robust brand is one of the most important components of building an ecommerce store, and one of the top KPIs investors look for in a new venture or startup. Let’s say you want to diversify your portfolio and pick up a business for sale online — what data do you need to consider? Firstly, make sure it has a reliable and stable environment, plus plenty proof of concept indicators (reviews etc). Secondly, it should have an existing marketing strategy that you can hit the ground running with — you don’t want to have to create it from scratch. Finally, it needs to have a strong brand identity. In a world where branding is everything, it’s vital that your new business has a strong cachet with its customers. Everything from how you say “hello” on social media to how you abbreviate your business name on your website gets etched into customers’ memories and becomes a part of your brand identity. No detail is too small to mention. That is why a good copywriter will usually ask you about things like words you would never use, industry-specific terms that you like to stay away from, and even your preferences when it comes to using certain abbreviations in your copy. Without cohesive, distinctive website copy that drives your point home, a potential customer might leave your website feeling confused and uninspired. Having a sense of style and purpose behind your copy will help you differentiate yourself from other brands, increase the persuasive power of your words and ensure that your website visitor actually reads your copy. That said, making sure your web copy actually accomplishes all of that can sometimes seem nothing short of impossible. Patrick Foster is a writer and ecommerce entrepreneur from Ecommerce Tips, a blog dedicated to sharing his years of experience in the ecommerce industry. Whether it’s marketing mishaps or design disasters, Patrick can steer you right. Check out the latest tips and hacks on Twitter @myecommercetips.